According to J.D. Power and Associates, the company that conducts a survey on customer satisfaction with rental cars, Enterprise-Rent-a-Car came out ahead. Good for Enterprise. This is the fifth consecutive win for this company. They are the only company to receive a 5 out of 5.
Other top rankers-with 4 out of 5, are Hertz and Alamo. Maybe Alamo listened to customer complaints because that company improved its service since 2007.
What makes great car rental service? Car companies were ranked according to “cost and fees, pickup process, rented car, return process, reservation process, and shuttle van/bus” according to this summary at MotorTrend. Cost and fees were what most people were after.
One in ten people report a problem at the rental desk which is a problem in today’s economy when less business people are traveling. Keeping customers satisfied is one way to increase their likelihood of returning.
The companies that ranked 2 out of 5 from bad to worse are:
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Thrifty
- Dollar
- Payless
- Advantage Rent A Car
- Fox Rent A Car
The photo is of Enterprise’s hybrid fleet, perhaps another item that makes customers satisfied.