New city featured every day during Alaska’s 30% off sale

Thirty percent off is a big chunk of change when it comes to an air ticket. What would you do for that kind of discount? Maybe check online daily to see if the discount applies to your dream destination?

Alaska Airlines and Horizon Air are betting that’s the case. Starting today, they’ll be discounting a different city each day by 30% in their Deep Daily Discounts promotion.

Today, Phoenix is the featured city. To get 30% off your flight to or from Phoenix, you’ll want to use the discount code EC140109. But of course, it’s only available until 11:59 p.m. (PT).

Each city is a surprise–the day’s featured city is announced at midnight. Because of the short window of opportunity each day, it makes sense to anticipate the location and dates of your dream trip ahead of time.

The sale ends in two weeks, on Monday, April 27th.