The newest weapon in the battle for your money – free booze!

The battle for your summer airfare dollars is getting ugly (for the airlines). For years, Qantas has been the only carrier to offer unlimited free booze on the Los Angeles – Sydney route (at least since all US airlines removed that perk).

But now, Delta airlines has decided that booze may be just what passengers need to pick them over any other carrier.

The airline will offer passengers in coach free Amstel, Heineken and wine, so fans of hard liquor and cocktails won’t be too impressed with the offer.

Thanks to a massive fare war, passengers can head down under for as little as $320 (each way) , which is about the lowest it has ever been. After taxes and other surcharges, you can snag a ticket (on V Australia) for just $741 R/T.

Whether free booze will have passengers pick Delta over other carriers still has to be seen, but I’m sure there are some people out there who’ll be able to drink $50 worth of free beer on their long flight.

So, lets have a little poll here – if airline fares are the same, would you pick one airline over another if they offer free booze?

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Is encouraging alcohol consumption on planes a good idea? Click the images below to read stories of booze gone bad in the skies.