Southwest launches massive fare sale

Usually, we at Gadling don’t raise much fuss when an airline puts a few routes on sale. But Southwest really isn’t an airline when it comes to fare pricing. They’re a paradigm. When they drop fares, other airlines usually drop fares. As a result, shockwaves surge through the entire pricing network, travelers like you and I jump on tickets from any variety of carriers and everyone goes home happy. Doesn’t that sound nice?

So here’s the skinny. Southwest’s promotion puts fares on sale from $30 to $60 to $90, depending on distance. Travel is good from September 9th to November 18th for any day of the week except for Friday and Sunday.

Keep an eye out for price matching as well. For example, tickets from Detroit – Boston for $60 one way that may require a layover on Southwest may be the same price on a direct carrier.

The promotion runs through 11:59 tonight, so you’ve got some time to lock your tickets in, call your significant other and pull the trigger. Just don’t wait too long or availability might dry up.

Book your tickets at southwest.com, where the sale is prominently featured.