Picking the best hotel room – when cheap delivers more than upscale and expensive

We are already halfway through our hotel month here on Gadling. In the past week weeks, we’ve written hotel reviews, shown some wacky minibar finds, and described the best way to pick a hotel brand.

Today’s article is going to try and explain some of the logic that goes into picking the best hotel room, and getting the best value for your money. The examples in this article will be based on real hotels, real rates and real stays.

If you are not interested in amenities, and just want to get the cheapest possible room, then this article really isn’t going to help you much. Instead, the target audience for this article is the hotel guest who doesn’t mind paying some extra for their room. After all, paying more gets better service and amenities, right? Wrong!Here is a real world example of the tale of two rooms – you need a room in Chicago, so you start your search. Your requirements are simple; you want a spacious room with a view, a king bed and free Internet access.

Lets pick 2 of the more popular hotels in downtown Chicago (within 5 minutes of each other):

One of these rooms is a 2 room suite on a high floor (with a view of the Hancock building), a kitchen, free breakfast, flat panel HDTV’s in both rooms, recently renovated and access to free wired and wireless Internet.

The other is a smaller room with outdated furnishings, and comes without a “view”. The room does come with butler service and a DVD player. As an added bonus, the hotel does offer wireless Internet, but the signal is too weak to pick up in your room.

Of course, the larger room is the cheapest here. The concession of picking the cheaper hotel is that you don’t get that “luxury hotel” feeling when you step into the lobby. That said, the service in the cheaper hotel did feel much more relaxed and the free breakfast was a great deal.

Of course, I’m not trying to tell you that you should never stay in an expensive hotel – sometimes the occasion calls for some added luxury, but on a “normal” stay, upscale hotels can’t always provide the best value for money. The more expensive hotel often offers better amenities (spa services, valet parking etc…). However, when you are saving $147 a night, you’ll actually have money left to pay for those spa services.

So, next time you head to the hotel booking site, try and think smarter. This will require some homework, as not all cheaper hotels are going to be a good deal. Many of those hotels may not have been renovated in years.

Hotel review sites can be a great tool for this. Try to stay away from the room photos provided by the hotel and do searches for user submitted reviews photos through sites like Tripadvisor or Hotels.com. These photos often paint a much more honest picture of the hotel. When reading reviews, skip the ones with rants and complaints with hyperbole as too many people post totally useless reviews. A good article on how to use Tripadvisor can be found here.

If you do your homework, and read through all the real reviews and photos, you may be able to find that one gem that is able to save you $150 a night. Sure, you may not be in the luxurious location you had expected, but you’ll be able to sleep better at night knowing you’ve got more money to spend on worthless souvenirs.