I honestly don’t have much of a problem with all the extra fees being tacked on by airlines. They have an obligation to their shareholders to deliver results: it’s a fact of life. And, realistically, they don’t do us any good if they can’t afford to put planes in the air. But, I suspect I’m in the minority on this one. A recent online poll by Airfarewatchdog.com sought to learn which fee passengers hate most and found that 52 percent abhor having to pay to pick a seat. Only 14 percent had a problem paying for snacks. A mere 3 percent (my kindred spirits, I guess) said they were happy to pay for extra services.
George Hobica, Airfarewatchdog.com‘s president, observes that passengers are more tolerant of fees that come with an added expense to the airline. If you want a meal, someone has to pay for it. Sure, you’re going to pay more than the airline does – as you should – but there’s an understanding that the airline is picking up part of the burden. With seat assignments, he believes, the fact that there is no incremental cost is what irks passengers.
I see Hobica’s point, but there’s an opportunity cost for the airlines that isn’t readily seen by the average passenger. If there is a place for a fee that the airline doesn’t use, it’s potential income that can never be recaptured. Sure, there’s no additional cost to be covered, but there is the reality that the airlines aren’t monetizing something that could ease the pressure on their financial statements.
There’s a good reason for every additional fee you’re seeing: airlines don’t have a choice. Rather than push up the prices, this a la carte approach allows passengers to decide what’s important to them. Why pay for a meal you won’t eat … or for a “better” seat that won’t make a difference to you?