And no, the service does not involve forcing them to hand over their Blackberry – it is not much more than a polite reminder phone call at 7pm telling them that the time has come to put the PDA away and to close the laptop.
Crowne Plaza did some research on business travelers, and discovered that 60% of them struggle to turn their gear off before going to bed. According to the research, 27% of Brits actually take their gadgetry to bed – and will regularly check for messages during the night. Compare that to the Dutch, with just 8% and you’ll understand why 90 per cent of Dutch people claim to be completely relaxed before going to bed versus just 75 per cent across the UK, Germany and Belgium.
The “Switch Off” service is part of the Crowne Plaza SleepAdvantage program. The new sleep services will be introduced at 92 Crowne Plaza hotels in Europe, the Middle East and Africa including 24 across the UK and Ireland by the end of 2010. SleepAdvantage will offer guests luxurious bedding, dedicated quiet zones, a guaranteed wake-up call where you’ll get your call on time – or a full refund of your room price.