The Dealmakers’ Ballroom: Pick the right lobby for your meetings

If you want to hold a business meeting in a hotel lobby where you really don’t have any reason to be, it’s worth doing a little homework. Pick a hotel without doing a little reconnaissance, and you could suffer an embarrassing moment in front of a potential client or investor. You’ve worked hard enough for the meeting – and a faux pan may ensure that you won’t get another.

Invest some time in choosing the hotel lobbies you want to use (and you should definitely use more than one). Take a day to wander the city and look for big hotels that have spacious seating areas. Conduct follow-up visits to see how the traffic flows through the lobby on different days and at different times. In general, get to know your environment.

Once you have a feel for the hotel lobbies that could define your future, it’s time to take a closer look. You want to make sure you have everything you need at your disposal. Keep the following in mind when selecting hotel lobbies to use for business meetings:1. You need power
Make sure the lobbies on your list have plenty of power outlets. You may have a laptop with a long battery life, but you don’t know how long you’ll need. If you’re running around from one meeting to the next, you may not have time to stop to recharge in between. The best hotel lobbies for business meetings not only have lots of power outlets but have them (a) near seats and (b) in parts of the lobby that are out of the way.

2. Stay connected
You may not think you need internet access for your meeting, but it’s good to have a connection in case you need to look something up. Also, you’ll probably arrive early, and that connection will make you productive while you wait. If you can score free wi-fi, that’s fantastic. A good backup is a hotel that has a service anyone can tap into for a fee. What’s $10 when you’re future’s on the line?

3. Lots of motion
A busy hotel where nobody spends much time in the lobby is ideal. The action around you will camouflage your activity, but you won’t be taking up space that a paying guest might want. Hotels near financial or business centers are great places for this dynamic.

4. Busy employees
A staff that is regularly and fully engaged with guests won’t have time to think about you. A hotel lobby that has employees actively engaged in efforts to look busy is dangerous. A bellman looking for something to do could find a reason to hassle you.

5. Make sure there’s a “Plan B” nearby
This is what I loved about the Westin Copley Place Hotel. It was adjacent to a Marriott with a large lobby, and there was a Starbucks right around the corner (and across the street). Within a short walk, there were countless other hotels you could use.

This is a week-long series from the writer of White Collar Travel about the role hotels will play not only in the recovery of our economy, but in giving an early home to the businesses that will define tomorrow.