It’s not quite the hotel announcement we were hoping for, but this news is pretty cool, too.
Virgin America will partner Joie de Vivre Hotels to allow Virgin America’s Elevate members to earn points when they join the boutique hotelier’s Joy of Life Club loyalty program.
To celebrate the new partnership, Joie de Vivre is allowing members to “double dip” and earn both Elevate and Joy of Life Club member points now through the end of 2010 when they stay at a participating hotel. For every eligible $1 spent on the hotel room rate during a 2010 stay, Elevate members will earn one Elevate point as well as Joy of Life Club points. In 2011, members will be asked to choose which program they want to accrue points.
But there’s more…
To celebrate the partnership, Virgin America and Joie de Vivre are hosting a digital promotion to award one stylish traveler a roundtrip flight for two to either San Francisco or Los Angeles from anywhere Virgin America flies and a two-night hotel stay at a Joie de Vivre hotel in California. To enter, tweet your idea of the “perfect match” using the #JoieDeVX hashtag to @VirginAmerica and the airline will select their favorite answer to win.
For full contest details click here.