Spend enough time in the friendly skies and you being to notice that things taste a bit different. Perhaps it’s the air pressure and humidity when 6 miles above sea level, or maybe the small child that’s crying and pooping all over your armrest, but something about airline food, drink and air just tastes weird.
As a result, when tidbits from terra firma are successfully emulated upstairs, people get excited. A recent thread on Flyertalk announcing that American Airlines was bringing Illy Issimo coffee to some flights had dozens of airline nerds reaching for hand lotion, and every time a new snack or beverage gets loaded into Gate Gourmet the servers at Airliners.net heave under the heavy load.
These improvements, however, aren’t without careful targeting. Many passengers, especially those flying in business and first class cabins are willing to make their choice in airline based on the catering, and one small change can mean a slew of ticket sales or losses. Perhaps that’s why All Nippon Airways (ANA) is bringing keg beer to some of its flights.
It’s genius, in a way, as many a beer-lover can tell you that draft beer tastes many times better than anything straight out of the can (perhaps because of the air pressure or small children.)
Unfortunately, most westerners won’t be able to try out the draft beer any time soon. Draft beer will only be available on select flights out of Japan, and even then, only on certain routes. Let’s hope that the trend will catch on soon and that draft beer will soon be on Delta Connection flights from Peoria to Chicago.
[Photo via Hyougushi on Flickr]