The Hotel Indigo chain is launching a national campaign with pop singer Natasha Bedingfield to entice travelers to reconnect with their hometowns.
From now through Aug. 15, Hotel Indigo is asking people who live near its 30 hotels in the USA to share their picks for the best places to visit in their hometown. The best answers win prizes, including the possibility of appearing in an ad with Hotel Indigo in People Magazine, and the chance to meet Bedingfield.
The “Locals Know Best” campaign was set up as a way to tell frequent travelers that they can rely on Indigo hotels to reflect the unique culture of that specific town. In an interview yesterday from Atlanta, Bedingfield said she jumped at the opportunity to team up with Indigo “because it’s all about the local people, which is something that really resonates with me.”
The contest officially launched at Hotel Indigo’s Midtown Atlanta hotel and featured a few songs from Bedingfield.
Want to join the competition? If you’re the unofficial tour guide of your city and know the best places in town, check out one of Hotel Indigo’s live auditions or enter online.
[via USA Today]