American Airlines to deliver free liquor to top customers

American Airlines is stepping up to take care of some of its most loyal and committed customers. The carrier is going to start offering up free booze in its U.S. Admirals Club lounges beginning October 1, 2010. Look for the basics – “well-brand liquors, as well as beers and house wines” – the company said in an announcement. Premium alcohol and food will be available, but not free.

The company continues, in its statement, “Our customers have asked for free drinks and we are delighted to respond to their request by providing this service for our existing and new members at our clubs worldwide.”

[Image credit: AP Photo/Wilfredo Lee]

This comes on the heels of another perk offered in the Admirals Club. American put the word out on Monday that it was bringing new HP computers into the lounges “to offer members and guests the latest technology for their professional and personal needs.”

This is both nice and smart. In addition to improving the travel experience for its customers, American is focusing on those with likely the highest spending behavior, which means it’s rewarding its best passengers – a tactic that works well in just about every other business.