If you kept track of my Shake Shack odyssey a few weeks ago and built up an appetite, you’re a few weeks from being able to satisfy it. On October 10, 2010 … that’s 10-10-10, in case you didn’t realize it … the Fairfield Inn & Suites New York Times Square is going to make it easy for you. To celebrate the day of straight 10s, the hotel will give a $10 gift card per room for guests to use a few blocks away at the Shake Shack on 44th Street and Eighth Avenue (the last stop on my trip).
This deal is pretty wild. Too often, hotels try to ship you over to local tourist trap restaurants, where you really don’t experience the best the city has to offer. Fairfield Inn, on the other hand, is working with a Manhattan institution, making it easier for guests from out of town to dine like a local.
So, is the midtown Shake Shack the “tourist” one? Well, I can tell you from personal experience that it isn’t. This Shack can hang with the other three in Manhattan, and the staff uses the same techniques that it employs at the other locations (e.g., providing menus to customers when the line is long) to keep the process moving easily.
There is one catch, however. Keep your receipt: you may need it to get into the bathroom!