Jay-Z (yes – THAT Jay-Z) issued a press release this morning, outlining his plans to open several 40/40 clubs at “select airports”. The first of his eight 40/40 clubs opened in New York City in 2003 and since then, locations have opened around the country, as well as abroad.
The airport club concept will offer passengers a stylish sports bar and lounge. Very little was revealed about the exact theme or design of the airport clubs, but you can probably expect a decent bar service, along with a variety of TV screens showing sports games.
The clubs are a collaboration between Jay-Z and airport hospitality firm Delaware North. A spokesman for Delaware North had the following to say:
“We are thrilled to partner with the 40/40 Club, to bring a stylish sports bar and lounge to airports across the country. From the personalized, one-of-a-kind jerseys on the wall, to every sports game you can think of on the television screens, the club will bring a new experience that we are sure travelers will welcome.”
To me, this means they have probably never been to an airport and seen one of the many Fox Sports Bars around the nation where a very similar experience has been offered for years.
Still, I’m sure there is enough interest in a 40/40 club at airports, the market for airside booze is massive – revenue from thirsty passengers is a great incentive to sell as much liquor as possible. After all, who doesn’t love a $6 beer with some $12 nachos before their flight?
[Photo: Getty Images]