Virgin Atlantic’s flight attendents and staff are set to step out in snazzy new garb thanks to the help of British fashion designer Vivienne Westwood. The airline known for it’s cheeky attitude and sassy flight crew announced they would be overhauling the uniforms for cabin crew and ground staff across the globe.
The carrier’s president, Richard Branson, said he wanted to give his staff a look that would go against the grain and stick in people’s minds. “Virgin Atlantic has a distinct spirit and from a
design perspective we continually try to challenge the norm and stand out from the crowd,” he said. “Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it.”Westwood said she wanted to make use of traditional tailoring methods but blend those with cutting-edge design to give the uniforms a futuristic look. Of course, at the top of the list was ensuring the uniforms would retain the airline’s trademark glamorous style.
Virgin Atlantic’s female cabin crew will be decked out in a suit in the airline’s iconic red color, while male flight staff will don a a three-piece burgundy suit inspired by Britain’s famous Savile Row tailoring. Fabric for the uniforms is made from a variety of eco-friendly textiles, including a recycled polyster yarn made out of used plastic bottles.
The airline will start phasing in the new-look uniforms from July this year, with a full rollout expected in 2014.
[Photo credit: Virgin Atlantic]