In the last year, travel and Instagram have grown to go hand in hand. Seriously, how many photos did you post during your last trip?
Banking on our selfie and hashtagging obsessions, the new boutique 1888 Hotel in Sydney, Australia has made Instagram a key part of its visitors’ experience. The lobby features a digital mural of Instagram shots, the front desk has a map of top picture taking spots that you should be sure to put on your to-do list, it offers a free night’s stay to anyone with more than 10,000 Instagram followers and there’s a specific booth for taking selfies when you check in, ensuring that you can make your friends jealous immediately.
The photo-friendly theme makes sense; 1888 is not only a reference to the year that the building was constructed, but also when Kodak launched the first box and roll camera, the kind of thing you didn’t need a vintage filter for.
But if you go, make sure you know how to take good pictures: each month the guest that snaps the best Instagram photo will get a free night’s stay.