We’re not talking about the type of swinging you do on the playground. This is the adult kind of swinging, and according to Reuters it’s becoming quite a booming business.
Swingers need a place to vacation as much as conventional couples, and they’re choosing holidays where they’ll meet other like-minded couples. These once-private passions mean big bucks to those in the business; the U.S.’s largest swinger’s services company, Lifestyles Organization, has annual sales of around $15 million. This is due partly to the difficulty of meeting other couples outside the swinging circle. Thus conventions, hotels, and clubs that cater to these adults have a steady flow of business.
Swingin’ holiday-goers typically have a goal in mind for their vacations, thus events and resorts that cater to these saliva-swapping couples relax their rules a bit. Many are clothing-optional (solving that problem of where it’s permissible to wear your hotel-provided bathrobe), which helps expedite intimacy. But it’s not cool to get to know your new friends just anywhere; Lifestyles Organization staff have had to remove guests performing naughty acts from resort restaurants.