You Tube Becomes New (Zealand) Tube

by Brett Atkinson on

When you’re a tiny country of just 4 million people at the bottom of the world, you need to be innovative in your marketing activities. We’ve already reported on Air New Zealand’s innovative gay-themed flight and high-altitude fashion show.

Now Tourism New Zealand have set up the world’s first You Tube channel dedicated to a single country. It’s a follow on from the deal earlier this week when the team behind the Pure NZ marketing campaign took over all the home page advertising on You Tube for the entire day of September 18.

Check out the channel for loads of NZ-themed content about the country I’m proud (and very lucky) to call home.

The pic is of dusk under the Kaikoura Ranges in New Zealand’s South Island.

Fashion Takes To The Skies

by Brett Atkinson on

The smart marketing team at Air New Zealand have been earning their salaries recently. Earlier this week we reported on the special gay-themed flight from San Francisco to Sydney (presumably via Auckland) that New Zealand’s national carrier is running in the week before Sydney’s Gay and Lesbian Mardi Gras.

Now the little airline that could has just run a special fashion flight from Sydney to Auckland. On board the three hour hop across the Tasman Sea were the cream of Australasia’s fashion media, and they were treated to a couple of catwalk shows at 30,000 feet. The flight was specially scheduled to launch Air New Zealand Fashion Week.

Apparently the first show was a little bumpy, but the turbulence subsided in time for the second outing of a few intrepid models. There’s no word if an aisle seat ensured a better goody bag and more champagne than those crammed in by the windows.

Via Stuff. Click here for pics and a video of the Blue Steel sky high shenanigans. Thanks to Stuff for the pic.

Toilets Back On Gadling: This Time With An Arty Spin

by Brett Atkinson on

For some strange reason, posts about toilets go down well here at Gadling. (Click here and here for more than you ever need to know).

Here’s the latest but I’m going to raise the tone a little by at least introducing an arty angle.

This weekend I’ve headed north from Auckland to the Bay of Islands. In the quiet New Zealand town of Kawakawa is a unique public convenience designed by the renowned Austrian artist and architect Frederick Hundertwasser. Strongly influenced by

The Ritz Of Treehouses

by Brett Atkinson on

I was a bit of a fan of treehouses when I was a kid, but the ramshackle collage of plywood and plastic I built on the edge of Auckland’s suburbs had nothing on the luxury treehouse I’ve just been staying in at Kaikoura in New Zealand’s South Island.

With handmade furniture, a Scandinavian wood-burning stove and a spa bath, and an iPod sound system pre-loaded with jazz standards from Ella Fitzgerald and Cole Porter, staying at Hapuku Lodge has been pretty special as New Zealand’s weather gods kept debating whether or not to let the country transition to spring.

Waking up near a surf beach is always good. When you’re several metres above the ground it’s even better, and it’s been the ideal background to an exciting weekend swimming with seals and whale watching by helicopter.

Thanks to Hapuku Lodge for the pic.

Swimming With New Zealand Fur Seals

by Brett Atkinson on

I’ve just come back from a couple of days in Kaikoura on the South Island of New Zealand. I’ve been whale watching by helicopter and staying in a luxury tree house, (more about that tomorrow), but the coolest thing was bobbing about in the ocean with a colony of New Zealand fur seals.

After being poured into an essential winter weight hooded wetsuit I ventured with Sealswim Kaikoura to a local landmark called Barney’s Rock, about 300 metres off the coast. A layer of kelp surrounds the base of the rock and adolescent seals were spinning and diving amidst the tangled marine forest. My guides, father and son Graeme and Matt Chambers, provided an essential tip to maximise the experience. “Imitate the seal, and mimic whatever they’re doing.”

It was excellent advice and by just floating on my back in the gentle swell, the seals didn’t regard me as threatening. Out of the water it would have been a different story for the territorial older bulls, but joining them in their own environment I was regarded as just another benign species.

The younger seal pups swept recklessly towards me, made underwater eye contact, and then darted playfully away. On the rocks a few older seals kept sleeping in the sun, and I got the idea that none of the younger ones in the water felt the need to wake up their dozing uncles and aunties.

Thanks to Sealswim Kaikoura for the pic.