Etihad thinks they are ready for the big time

A few years ago, Etihad Airways was an upstart. Sure, it has grown at least 40% each year since its 2003 birth, but that trend can’t be sustained with the economy the way it is now. Right?

The Abu Dhabi-based carrier is adding destinations to its roster rapidly. New routes include Beijing, China and Melbourne, Australia. In the US, it is only possible to catch an Etihad flight out of JFK. But, that may soon be about to change. Etihad has signed two major deals this year, one is a 45-plane order with Boeing and the other a mammoth 51-plane order with Airbus. These will mean that the Etihad fleet will be growing by more than 300% in the coming years. No matter how you look at it, the numbers in those orders are almost ridiculously ambitious, especially considering that most airlines are now doing everything they can to save money rather than spend it.

It seems that Etihad is hell bent on overtaking Emirates as the best known brand to come out of the Persian Gulf.

Airline Claims it Will Save $20 Million by Increasing Fuel Efficiency

Etihad Airways has announced that it is on track to save $20 million this year because of the success of its fuel-saving techniques. The airline has taken steps to reduce weight and improve engine performance by increasing the number of engine washes and reducing cruising speeds.

The fuel-saving strategy is not a last desperate attempt to stay in business. Etihad has been wildly successful over the past year. In the first half of 2008, it saw an unprecedented 41% increase in the number of passengers when compared to the same period in 2007. The airline has recently added routes to China and plans to expand further in to Europe and North America.

The Abu Dhabi-based carrier has added new routes and is planning on expanding its fleet by more than 100 aircraft in the near future. However, a slowing world economy and a projected drop in the number of passengers flying into and out of the Middle East might put a damper on Etihad’s ambitious growth plans.

Emirates’ A380 is on the way!

It’s not very often that we Americans are privy to a taste of the Airbus A380, the new supermega jumbo jet that took to the skies last year.

Singapore Airlines was the first customer of the aircraft and though they took a quick zip around the United States, as our friend Mr. Cranky talked about last year, most folks have barely seen or heard much about the aircraft — after all, none of Singapore’s A380 flights regularly touch American soil.

Emirates, Dubai‘s glorious national carrier, however, has more appeasing plans. Starting later this summer, the airline is opening flights on the A380 between New York‘s JFK and Dubai, while routes from Los Angeles and San Francisco are planned for later in the year.

The airline plans to kick off its festivities with an inaugural flight reception at JFK on August 1st, where the media will be treated to inbound airport goodies from tarmac access to interviews with Emirates’ staff and general merriment. Then, the aircraft flies cross country to California where two “acquaintance” flights are scheduled for the media and other interested parties. Too bad that’s on the wrong coast for me.

If you’ve got any friends in the media world, now might be a good time to cash in your chips for a ride on the A380 — otherwise you’re going to have to wait to fly revenue. Last time I checked, those flights were going for about two grand.

Stay tuned for pictures and coverage from the Emirates reception.

Abu Dhabi to host camel beauty contest

As part of the Mazayin Festival, which starts on Wednesday, the United Arab Emirates will welcome over 10,000 camels to an international beauty pageant. Before the oil industry, the Bedou tribes prized the camel, and the animal was a main measurement of wealth. This could still be said for today as the pageant is one of the richest events of its kinds; over $9 million and 100 cars are ready to be given away to the best and most beautiful of camels.

Do you own a camel that can bat its eyes and impress the crowds? Anyone can enter their camel as long as they can provide proof of ownership and that the animal is free of diseases. The first camel beauty pageant in the United Arab Emirates too place six years ago. I wonder how young the camels start on their beauty pageant careers? And more importantly, is there a talent section?

Masdar, the world’s greenest city

If you had to take a guess where the greenest city in the world is going to be by 2009–and yes, I am talking green as in “zero carbon”, “zero waste”, “car free “city–where would you guess it would be?

I was completely off. I just didn’t think that a region rich in oil would be the first one to come out with a project of this scope.

The first city in the world based completely on renewable energy will be built in the United Arab Emirates. Electricity for the six-square-kilometer Masdar City will be generated by photovoltaic panels, while cooling will be provided with concentrated solar power. According to ENS newswire, design and operation of Masdar City must deal with the realities of Abu Dhabi’s sub-tropical, arid climate where temperatures range from a low of around 50° F to a high of around 118° F in the summer.

It is not the most beautiful skyline I have ever seen, but beauty might be an overrated concept in the 21st century.