To many cruise travelers, “cruising” means “Caribbean” and a growing number have sailed to and around the warm blue waters there many times. Tiring of the same ports, those travelers want variety but don’t want to travel internationally. Cruise lines answer the call by literally “building” new destinations that add variety and help out local economies as well.
This week, Carnival Corporation, parent to a number of cruise lines, broke ground on the Amber Cove Cruise Center, a new $65 million facility in the Dominican Republic to be built exclusively for cruise ships.
“With this cruise terminal, tourism and economic activity in Puerto Plata and the north region will rise to occupy a pre-eminent regional position in the entire Caribbean,” said Dominican Republic president Leonel Fernandez Reyna in an article forBreaking Travel News.
The new two-berth Amber Cove Cruise Center will be able to accommodate up to 8,000 cruise passengers and 2,000 crew members daily. The facility is expected to host more than 250,000 cruise passengers in its first year of operation.
Amber Cove will feature a welcome center with a variety of retail offerings, including a marketplace for locally sourced Dominican crafts and souvenirs, as well as a wide range of themed restaurants and bars, water attractions and a transportation hub allowing visitors easy access by land and sea to the surrounding destinations and attractions.
Cruise line cruise centers have been gaining in popularity with Mahogany Bay Cruise Center in Honduras, another Carnival-sponsored destination, welcoming over one million cruise passengers since opening in 2009. The Roatan, Honduras, location is on 20 acres of waterfront property and is an attractive area for guests of Carnival Cruise Lines and also host to sister-lines Seabourn, Princess Cruises, Holland America, Costa Cruises and P&O Cruises, as well as non-Carnival Corporation vessels.
Cruise vacations come in all sizes and shapes. Gigantic new ships have everything from gourmet cuisine created by celebrity chefs to amusement parks. Smaller ships get up-close and personal with destinations large ships can’t get to. On board, a new generation of cruise traveler is taking over, demanding more in the way of value and programming both on and off the ship. Let’s see how that is playing out in real life on the cruise lines of today.
The Base Experience is the Same For Everyone, But it Can Be Customized– Still, today we can go on a cruise vacation and spend not one dime more than the cruise fare with the possible exception of nearly mandatory gratuities for the crew. Those who want more in the way of dining options and an upgraded experience both on and off the ship have more options than ever to choose from.
Prices Go Up, Prices Go Down– A lot of what goes into cruise line pricing strategy is based on demand and demand almost always changes over time. There are a number of factors at work here including ship positioning, the economy, the effect of new ships just entering the marketplace on the sales of older ships and more. Best bet: consider the price at the time of booking as simply the starting price and use a travel agent to keep an eye on it.
Where There’s Smoke, There’s Fire– As our online world has developed with Internet-equipped tablets, faster connections, transparency and more rapid responses from all interested in cruise vacations, sites like CruiseCritic.com have become even more relevant and accurate. Clear example: CruiseCritic message boards are often the first source of breaking news when ships get into trouble at sea.
Celebrity Chef-Created Menu Items Sometimes Carry an Extra Fee– Royal Caribbean‘s 150 Central Park that is featured on Allure of the Seas has a fabulous menu created by celebrity chef Molly Brandt for $40 per person extra. The fee is well worth what would be priced easily at three times that much on land.
All Cruises are not Created Equal– There was a time when the onboard experience of a cruise vacation was about the same from cruise line to cruise line. That is not even remotely true anymore, as cruise lines have gone full speed ahead on branding and positioning themselves to be clearly different from each other.
Click-To-Buy is not the Smart Move– When cruise lines were very similar, it was simply a matter of choosing a sailing that worked with our travel window and an itinerary we liked. Buying online was arguably a viable option for booking. Now, with dynamic pricing strategies, differentiated onboard programming that varies widely from line to line and many more options, booking online is becoming more difficult all the time.
Travel Agents are Back and Better Than Ever– In the olden days, travel agents tried to be everything to everyone, selling any type of travel product. Most of them went broke. Today, more and more agents are becoming specialists in just cruise vacations and even specific cruise lines. That laser-sharp focus has brought better pricing, a better booking experience that often includes bonus amenities and this almost always equals a better value.
Cruises Have Something for Adventure Travelers Too– Previously turned off by the old stereotype of cruise vacations, adventure travelers are seeing cruise ships as an efficient way to see and sample destinations they may wish to explore more in depth on a later journey. The rising popularity of river cruising is testament to the destination immersion possible via cruise ship and how more travelers are demanding it.
Cruise Vacations are Safer Than Ever– A common and understandable if not warranted concern by cruise travelers after the grounding of Costa Concordia last January was safety. Cruise lines have bumped up the level of safety and security in an industry that already had good procedures in place. Now, even more emphasis has been placed on mandatory safety drills, security in port and at sea and crew training on everything from advanced fire prevention and response.
Celebrity Chef-Created Menu Items Sometimes do not Carry an Extra Fee– Guy’s Burger Joint created for Carnival Cruise Lines by the Food Network’s Guy Fieri has the best burger on the planet included in the price.
Still ranked as one of the most compelling reasons to cruise, dining has evolved from the stereotypical ‘belly-up-to-the-buffet’ feed fest to a variety of healthy options served in a growing number of onboard venues as we see in this video.
New Yorkers and most of the upper east coast of the United States have had few cruise ships to choose from. Traditionally, cruise lines sailed most of their ships from warmer, southern ports, which added the cost of a flight to a cruise vacation package too. Now, cruise lines are positioning more ships from upper east coast ports with a special focus on the New York market. The end result is, and will continue to be, more choices, better pricing and the best value ever to New Yorkers.
Norwegian Cruise Lines‘ new 4,000-passenger ship, Norwegian Breakaway, will sail from her homeport of New York City to the Bahamas, Florida, and the Caribbean for her inaugural winter season in 2013. That adds one more drive-to-the-port option for cruise passengers in the often under-served New York market.
“Norwegian Breakaway is one of the most highly anticipated new ships and has seen great demand for her summer sailings to Bermuda,” Norwegian Cruise Line CEO Kevin Sheehan told TravelDailyNews. “We are also excited to announce that the ship will stop at our newly enhanced private island, Great Stirrup Cay, offering an exclusive beach experience.”
Embarking on seven- to twelve day cruises to the Bahamas and Florida from October 2013 to April 2014, the line is taking in ports including Nassau, Great Stirrup Cay, Orlando and Port Canaveral. Two 12-day Southern Caribbean voyages and two “Weekend Escape” cruises in January 2014 are also scheduled with the 12-day itinerary incorporating visits to San Juan, St Thomas, Philipsburg, Castries, Bridgetown and Basseterre.
As the largest ship to homeport year-round in New York City, Norwegian Breakaway is expected to bring 140,000 additional embarking passengers into New York City over two years creating an estimated $35 million in direct spending.
In another move, Carnival Miracle, once a seasonal ship, started sailing year-round from New York this month, marking the line’s first year-round sailings from that port.
“New York is one of the highest-rated homeports for Fun Ship cruising. Carnival Miracle’s new year-round, eight-day departures offer consumers the best of both worlds – a choice of three attractive year-round Caribbean and Bahamas itinerary options with the opportunity to depart from one of the world’s great cities,” Carnival President and CEO Gerry Cahill told BreakingTravelNews.
Carnival Miracle will offer three different eight-day itineraries that visit popular islands throughout the Caribbean and Bahamas. The itineraries include Eastern Caribbean departures to San Juan, St. Thomas and Grand Turk, offered on a rotating basis April through October with a series of Bahamas sailings featuring stops at the private Bahamian island of Half Moon Cay, Grand Turk and Nassau. November through April, Carnival Miracle sails to the Bahamas along with a stop in Florida with port calls to Port Canaveral (Orlando), Nassau and Freeport.
On board, travelers will also find some new programming with an upscale New York flair.
The Taste Bar is Carnival’s newest casual dining option introduced this month on Carnival Miracle with fleetwide implementation expected to be completed by summer 2013.
The Taste Bar features complimentary bite-size offerings inspired by line’s Fun Ship 2.0 initiative dining venues, along with a signature cocktail tied to that eatery’s particular theme available for purchase for $5.
Sample offerings may include roasted pork tacos; meatballs and hand-whipped ricotta bruchetta; fried malanga (sweet potatoes) filled with ginger-scented pork and lime aioli; grilled ham and provolone cheese melt; and short rib croquettes with chipotle aioli.
Also on Carnival Miracle, the debut of the Punchliner Comedy Club Presented by George Lopez, part of a recently announced partnership with the comedian who serves as the line’s “curator of comedy,” acting as a consultant on the vetting and hiring of both established and up-and-coming comedic talent.
The Punchliner Comedy Club will offer five 35-minute shows on multiple nights during each voyage with at least two comedians performing each night. Two early-evening shows are geared toward a family audience, while the later performances feature R-rated, adults-only comedy.
Carnival Miracle’s year-round schedule of eight-day Caribbean voyages from New York with three different eight-day itineraries are offered:
Eastern Caribbean departures to San Juan, St. Thomas and Grand Turk;
Bahamas sailings featuring stops at the private Bahamian island of Half Moon Cay, Grand Turk and Nassau
Bahamas/Florida cruises with port calls to Port Canaveral (Orlando), Nassau and Freeport.
“The cruise industry continues to be an economic boon for the City, and today’s announcement that the Carnival Miracle will start offering year-round cruises from New York City will do even more to stimulate our economy, bringing additional visitors and generating nearly $13 million in direct spending,” said New York City Economic Development Corporation President Seth W. Pinsky in a release.
Also sailing seasonally from New York, beginning May 25, 2012, Disney Magic will sail 20 cruises from New York with three unique and varied itineraries. No stranger to Disney Ships, here is new Disney Fantasy arriving in New York earlier this year for inaugural festivities before heading south to her new home in Florida.
Looking for the best cruise values, many travelers check the Internet in a click-to-buy way, much like they might an airline ticket or hotel room. Like airfare search engines, some online cruise booking sources are better than others. Some people turn to travel agents who keep up on the latest industry trends, current pricing, and special offers not always available to consumers. In 2012 and into 2013, finding the best cruise value will take knowing what to look for first, then using a variety of sources to bring home a package that is way more than just the lowest price.
Forget the Concordia effect
January’s grounding of the Costa Concordia in Italy sent shock waves through the cruise industry and a call to take a closer look at cruise safety. What the grounding of the Concordia did not do was lower cruise prices. Consumers expected it, the press reported that bookings were down, but nothing happened. Travel agents knew this because business was generally unaffected. Instead of looking for prices to tumble, agents took advantage of existing offers and promotions for their clients, reaping huge values, but not due to a ship accident.
Ships that linger a while
Hot on the horizon are itineraries that linger a bit longer, if not overnight, at popular ports of call. Travelers are becoming increasingly weary of quick pit stops at popular destinations and want more time to explore. Cruise lines are answering the call and those sailings will be priced to fill ships. This offer is becoming especially popular on high-end cruise lines.
River Cruising grows even more
Also, look for the river cruising craze in Europe to continue, for many of the same reasons: travelers want more time at ports and want more of an up-close-and-personal experience ashore. River cruise ships with far fewer passengers on board will deliver that, and at reduced rates, in competition to mega liners. However, that pricing won’t last. Once they catch on, prices will go up.
Discounts on seven-day or longer sailings
Still, the mega liners need to sail full ships, so look for discounts on seven-night and longer sailings as a best value in 2012. A recovering global economy in many nations will entice old travelers into the booking pool and cruise lines will vie for their business.
The dollar is looking better
More outstanding values for sailing from North America may be affected by the weaker Euro, which has almost reversed the exchange situation it was in last year when the dollar was weak. Now, cruise lines who made massive deployments to Europe, in anticipation of sailing their floating assets to more profitable waters, are bringing ships back to the more reliable North American market, though it still needs some encouragement to book. Pricing, especially in the fall of 2012, will be excellent.
Refurbished ships are where the action is
Probably the best value in 2012 will be refurbished ships, priced nicely to sail full. Slowing down a bit on bringing out new ships, cruise lines are taking a step back, looking at what worked on the new ships and adding those popular features to old ships, usually during routine dry-dock maintenance work.
Adding features that might not have existed when the ship was built, cruise lines are transforming older ships into vibrant, relevant floating hotels, competitive with the newest at-sea, or land, vacation options.
A dry dock period usually means routine maintenance and we don’t hear much about it, but with improvements becoming a priority, expect new carpets, upgraded stateroom amenities, and more stuff they can’t do with the ship full of guests. Sometimes these things are part of a grand plan to roll out popular features to older ships in a big way.
More recently, Royal Caribbean focused on Radiance of the Seas. By applying the updated Royal Advantage programming to the older ship, they brought about a makeover of incredible proportions that were made possible, at least in part, by importing popular features from giant sisters Oasis and Allure of the Seas.
The most significant transformation of a Princess Cruises ship occurred not long ago aboard Grand Princess. During a 24-day makeover, the first of Princess’ workhorse Grand class ships had a massive renovation to receive many of Princess’ trademark features, introduced since the ship’s 1998 debut, including the wildly popular Piazza atrium.
“This is the largest makeover we’ve ever undertaken for any of our ships,” said Jan Swartz, Princess Cruises‘ executive vice president. “When Grand Princess was launched she was the most innovative ship at sea, and now we’re adding some of the later innovations we introduced on subsequent ships.”
The king daddy of all remodeling programs, though, has to be Carnival Cruise Line‘s Fun Ship 2.0 initiative, an intense array of onboard programming, brand infusion, and signature “fun” that is consistent with their industry-leading position. They have defined cruise vacations for decades and will lead the way to a future generation of cruise passengers.
“Carnival Liberty is the first ship in the fleet to feature many of our Fun Ship 2.0 enhancements and guest response has been tremendous, exceeding our expectations,” said Lania Rittenhouse, Carnival’s vice president of product development. “From the EA SPORTS Bar to the RedFrog Rum Bar and BlueIguana Tequila Bar to Guy’s Burger Joint developed in tandem with Food Network personality Guy Fieri, guests are really enjoying the wide array of innovations. We are looking forward to rolling out additional elements of Fun Ship 2.0 such as the Punchliner Comedy Club Presented by George Lopez and ‘Hasbro, The Game Show,’ later this year as the implementation of this exciting project continues.”
Look for remodeled ships, which are way less expensive than building new ones, to be a best value in 2012 and beyond. Start searching via cruise line websites, check Internet cruise brokers to get an idea of where pricing is, and then call or email a travel agent that specializes in cruise vacations. A good travel agent’s expertise in booking should yield great value, if not immediately then down the road if new discounts, promotions, and offers come into play.
It’s something travel agents do that will not happen when booking directly with a cruise line. (Seriously, they are not going to call you up and let you know they just lowered your fare, trust us.) Click-to-buy methods can’t touch the perks that will keep us sailing smoothly into the future with the best possible value.
When we think of wellness when traveling, thoughts turn to the exercise facility at a hotel. Maybe a walk on a beach comes to mind or the extra exercise we might get naturally at a destination we visit. That’s a good place to start but hotels are taking that idea a step or two further, defining wellness as just one part of a healthier lifestyle.
“Wellness is about more than exercising and living a healthier lifestyle, it’s about a completely changed attitude toward the way most people live their daily lives – especially when they travel,” says Dan Marcec, managing editor of Hotel Interactive.
Pointing out that wellness involves a balance of mind, body and spirit that will deliver a better, richer quality of life, Kristi Bonsack, director of wellness at Longboat Key Club & Resort, notes that “the medical field is about helping to cure disease, where as wellness is about preventing it, and there’s a distinction. Being well is not about limiting life, but enhancing it.”
Hotels, resorts, cruise lines and other lodging options are doing more to encourage a healthy lifestyle. Wellness programs are easy to access for travelers and are timed to meet their needs. The focus is on encouraging and empowering guests to find a balance of fitness, nutrition, education and relaxation, far more than merely providing directions to where the on-site fitness center is located.”Wellness encompasses everything – your dining, leisure activities, sleeping habits, and even finding joyful things in your day,” says Bonsack.
Wellness when traveling is becoming more popular all the time. Now, in addition to checking room rates, directions to the hotel and availability on dates we want to travel, those planning a hotel stay are looking for wellness options. Questions like “Is there healthy food available on-site or close-by?” and “What programming is available that contributes to my wellness and will fit into my schedule?” are being asked and the answers are often hard to find. Still, there are resources available that can help.
Spafinder is dedicated to helping people find establishments, experiences and information that promote the well-being of body, mind and spirit and to inspire them to lead a healthy lifestyle.
The HealthyTravelNetwork has a mission to build a community of business travelers who are united by a common commitment to fitness and by a desire to be role models in helping America build a culture based on health and well-being.
Travel To Wellness is an online resource catering specifically to the growing number of wellness-minded travelers and the expanding spa and wellness travel niche.
Responding to an increasing demand, even cruise lines are focusing on wellness. Once the land of never-ending buffets and an almost guaranteed ten-pound weight gain after sailing, cruise lines are now offering more healthy lifestyle choices. Capitalizing on the all-inclusive nature of a cruise vacation, accessing healthy lifestyle choices is just as easy as bellying up to the Chocolate buffet.
In addition to the standard complement of exercise equipment found on most ships, now world-class rock-climbing walls, ice skating rinks, and full-size basketball courts are available at sea. Recently, Royal Caribbean invited guests to participate in the line’s first “Royal 5K St Maarten run”, Carnival Cruise Lines introduced SkyCourse, the cruise industry’s first-ever ropes course aboard Carnival Magic, and Princess Cruises got in the swing of things with the world’s first-ever marathon at sea. Aboard Celebrity Cruises ships, a rabidly popular Celebrity Life program features life-enhancing programs that provide a hands-on, active participation role for passengers as well as something to take back home that contributes to overall wellness.
“Wellness Travel is about traveling for the primary purpose of achieving, promoting or maintaining maximum health and a sense of well-being,” says TravelToWellness, encouraging us to be “proactive in discovering new ways to promote a healthier, less stressful lifestyle. It’s about finding balance in one’s life. It begins with intent.”