Free private jet service a nice perk for Zappos employees

A recent report from Launch says Zappos boss Tony Hsieh is offering his employees free private jet service courtesy of JetSuite.

A memo leaked from Zappos details Hsieh’s stake and seat on the board of JetSuite, a company he invested in with lower than average operating costs on the new Phenom 100 planes. While most private jet services charge about $5000 an hour, JetSuite guarantees a lower rate of $4000 an hour. Noted in the leaked memo:

“Just like we have markdowns at Zappos and 6pm for unsold inventory, JetSuite occasionally has empty planes flying around so it can reposition its planes, so JetSuite offers the empty planes at a big discount (called SuiteDeals) every day on its Facebook page”.

JetSuite’s last minute daily flight deals on the company Facebook page give pretty much anybody the chance to fly private starting at only $499 each way.

That’s $499 each way for the whole 4-passenger jet.

Not good enough for Zappos employees says Hsieh:

But for Zappos employees, we’ve negotiated a special employee benefit… Instead of the discounted price of $499, Zappos employees get to fly FOR FREE.

Yes, that is not a typo (and nobody has hacked my email :) — All the SuiteDeal offers are available to Zappos employees for free. You get to fly on an entire jet (and bring up to 3 of your friends, since the plane seats 4 people) for free!

So if you’re interested, please read the attachment carefully for step-by-step instructions on how to sign up!

-Tony :)
[Benefits are hot]”

We have to agree.

Flickr photo by Josh Beasley

Tracing Twitter to 16th century Rome



The ugliest statue in Rome is not easy to find. Tucked away in an alley off of Piazza Navona, blending in to the unremarkable stone façades of the buildings behind him, Pasquino, a human-shaped stump of marble resting on a pedestal pasted with notes and cartoons, hides in plain sight from most tourists who saunter past on their way to this district’s many renowned restaurants, bars, and cafes. But what is hardly a landmark for travelers is for Italians a symbol of free speech.

I have been thinking about Pasquino a lot lately as I read stories about social media and pseudonyms, the so-called “nym wars.” Social media websites, such as Facebook and Google Plus, have faced criticism for banning users from using pseudonyms on their sites. On the other hand, Twitter has all but embraced anonymity and fake accounts on its service, allowing users to pose as fake politicians, CEOs, and other public figures as a form of satire or a way to air grievances without reprisal. In light of the recent irreverent online reactions to the Italian debt crisis and the resignation of long-time Italian Prime Minister Silvio Berlusconi, some Italian bloggers have referred to Internet critics as “Pasquino digitali,” a term that can be traced back to that ugly statue and its role as a tool of protest during the 16th century.Pasquino, the most famous of Rome’s “talking statues,” has been sounding off against the church, political leaders, and local affairs, for more than 500 years. Uncovered in 1501 in the Parione district, the 3rd-century B.C statue began to speak in the early 16th century shortly after a cardinal affixed some epigrams to its torso and pedestal on the occasion of St. Mark’s Day (April 25). Not long after, Roman citizens, especially those displeased with the corruption of the papacy, took a cue from the cardinal and began secretly to leave poems and verses on Pasquino decrying the actions – or inaction – of those in power. These verses, written in Latin or Roman dialect, came to be known as pasquinate, or pasquinades in English, after the ancient statue (whose own name is of unknown origin). One of the best known pasquinades ever left on Pasquino was directed at Pope Urban VIII Barberini, who is known for ordering the Pantheon stripped of its bronze tiles, which were subsequently melted down and used by the artist Bernini to create a grand baldaquin for St. Peter’s Basilica:

Quod non fecerunt barbari, fecerunt Barberini
(What the Barbarians didn’t do, the Barberini did.)

Pasquino’s success as a bulletin board for anonymous witticisms prompted more statues in Rome to begin talking. At least five other statues in Rome are known to have engaged in “conversations” with Pasquino. The most famous of these copycat statues was Marforio, who regularly posed questions to Pasquino about current events. When the statues’ conversations proved too satirical for the church, Pope Innocent X had Marforio moved to the Capitoline Museums, where he rests silently today.

Almost 500 years have passed since Romans first posted their handwritten protests on Pasquino. Even in the age of digital media, Pasquino’s base is still covered in anti-government poems, snarky asides about enemies, and complaints about community affairs. Many of these are now collected on the blog pasquinate.it and shared @pasquinateblog. But travelers who are also passionate about Twitter, Facebook, and Google Plus would do well to pay Pasquino a visit on their next visit to Rome to see social media in its earliest form.

Photo by zak mc/Flickr

Americans leave an average of 11 vacation days on the table each year

We’ve spent the past two weekends trying to plan a last-minute pre-holiday getaway and keep coming to the same conclusion … it’s just too busy at the office to take time off right now. Turns out, we’re not alone – a recent Harris Interactive study conducted on behalf of JetBlue Airways found that 57% of working Americans will have unused vacation time at the end of the year, and most of them will leave an average of 11 days on the table – or nearly 70% of their allotted time off.

The survey also showed that while more than 60% of those with vacation days believe they deserve to take their time off, 39% report having reservations about asking their boss for a vacation.

It’s difficult, as numerous studies show that employees who don’t use vacation time have lower levels of productivity and satisfaction with their job, as well as higher rates of health problems.

To assist, JetBlue launched a “Getaways Granter,” a new custom Facebook application that serenades bosses with a custom video request for vacation approval.

“We were surprised to learn that almost a third of American workers feel guilty, nervous or stressed when asking for a day off of work,” said Grant McCarthy, director of JetBlue Getaways. “Whether outdoor wrangling, island hopping, or romantic retreating, JetBlue Getaways wants to help people make the most out of their unused vacation days. We believe people deserve their vacations, so much so that we will go out and ask their boss for them.”

With the new Getaways Granter, JetBlue will take the edge off of requesting vacation days by allowing fans to plug in their desired number of days off before choosing from four destination themes to suit their getaway needs. They can even upload a photo of their supervisor to be featured in the video, crooning bosses everywhere into letting employees take their much-needed getaway.

Hmm. We’re pretty sure that our boss would prefer a politely-worded email. The program, while creative and an interesting way to use social media to get the world out about Jet Blue, seems like a gimmicky promotion that won’t go over well in the workplace. Still, we hope you remember to take advantage of your vacation time.

Swiss village Obermutten has more Facebook fans than residents



A tiny Swiss mountain village is taking social media to a new level. Obermutten in Graubuenden has promised anyone who “likes” the town on Facebook that they will put his/her photo onto the Commune’s official notice board. By doing this, they say, anybody anywhere in the world can “become Swiss”. After only three days, the village already has fifteen times more fans than residents, and this number is growing by the day.

The identity pictures are printed out by a councillor and pinned up on the noticeboard and the fans thus become part of the village community. So far, the fan list has grown so fast that they’ve filled the town’s message board and resorted to using a barn side to post pictures. The eighty inhabitants – many still without an internet connection – like to get to know their fans in this way.

The Commune, located in the Graubuenden holiday region, seems excited by their newfound fame.

“Obermutten is developing a personal relationship with its guests. Here it’s not a question of the total volume, but of each individual one. Why shouldn’t this be the same for us in the internet?” said Martin Wyss, Mutten’s village president.

The village president communicates with his fans in short video YouTube messages like the one seen above.

Wow, this is really taking “social” to a new level.

Five ways you can screw with travel companies via social media

The travel industry is interested in what you have to say. Everything. I know this seems crazy. I mean, when was the last time you felt an airline employee was actually listening to you? Well, that sector is among the travel businesses paying close attention to you.

I saw on PRNewser yesterday that travel and hospitality companies are using online monitoring tools to keep track of what you tweet and post while you’re on vacation. This should come as no surprise, of course: it’s standard practice in any business to monitor online customer behavior (how do think Amazon generates such awesome product recommendations for you?). What you may not realize is that this is an opportunity with endless potential for mischief.

So, you have the travel industry’s ear … what are you going to do with it? Here are five ideas for you:1. Take it seriously: you could always start from the belief that you should tweet and share responsibly. After all, the folks monitoring you will do a better job of meeting your needs if you tell them what exactly they are.

Of course, there’s no fun in this …

2. Livetweet the most boring details you can find: imagine being the public relations jockey stuck monitoring a hotel’s @ reply stream as it fills with such observations as “the carpet is still beige” and “yep, that’s a mighty fine shower curtain”.

3. Say a thousand words the easy way: pictures, pictures, pictures! I suggest taking snapshots of every piece of silverware at every meal and asking for the travel company’s social media slave guru to comment on each.

4. Ask mundane questions: imagine the person on the other side of the computer growing red with frustration as you ask how to get from the pool to the bar … and you gleefully offer thanks packed with emoticons.

5. Complain: it’s the American way!