What Would You Do With One Million Loyalty Points?

Loyalty
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That’s the question 10 lucky winners will need to decide in Best Western International’s Loyalty Millionaires promotion, a part of their 25th anniversary celebration. Two randomly selected winners will be chosen each week through July 14, each winning one million bonus points to redeem in any way they like, and not just on hotel rooms either.

“Whether it’s a trip with the family or that special something you’ve been saving for, we hope our 10 lucky loyalty millionaires get their summer off to a great start,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International in a Broadway World article.
With more than 60 redemption options starting at 8,000 points, including free hotel nights, retail gift cards like Starbucks, Target, Home Depot and Amazon, BWR members have countless options to redeem their rewards points. One BWR member recently redeemed their points for retail partner gift cards and used them to buy a tractor.
Redemption options include free hotel nights as well as retail gift cards like Apple, Barnes and Noble, Starbucks, Walmart, Target, Home Depot and Busch Gardens.

But what, exactly, might one million Best Western points get you? We did some calculations for a variety of stuff Gadling readers might want to have or do.For starters, a million points will get you about four months in a Best Western Hotel. But it will also enable buying 200,000 air miles on American, Delta, US Airways or Alaska Airlines. You could also get $3,846 in gift cards from Starbucks, Disney, Outback Restaurants or Dunkin Donuts. Want to spend those million points on gear? You could walk away with a Canon PowerShot A2600, some Beats by Dre Studio High-Definition Headphones, a Samsung 8GB Galaxy 2 Tablet 7″ Screen and tickets to see 400 movies at an AMC Theater with some change leftover.

Read more about Best Western Re
To enter, sign up for the free Best Western Loyalty program then register on the Loyalty Millionaire tab on their Facebook page.

New Loyalty Perks for Smartphone Shoppers

Best Strategies for Hotel and Airline Loyalty Programs

LoyaltyWorking loyalty programs for airlines, cruise lines, hotels or rental car agencies can be tricky business. Core benefits of one program are often overshadowed by promotional offers from another. Navigating our way around them in an organized manner to get the most benefit, then keeping track of what we earn can take a lot of time that few are willing to invest. Those who do not travel all that much often find themselves belonging to a bunch of programs with little value racked up on any of them. Still, the benefits of being a member can be worth our time, even for an occasional traveler, armed with the right strategy.

“To make sure you get more benefits, either in free flights or elite traveler perks, consolidate your miles into as few airlines as possible,” recommends iFly. “The more miles that you can build on one card, by using that airline or its partners, the faster you get your rewards.”

That strategy works for hotel chains as well and focusing on programs that offer more can help. Third-party web sites like FindTheBest rank airlines, hotels and others for us, consolidating benefits, perk thresholds and more to easily see which programs are a good fit for an individual’s travel profile.

“At FindTheBest, we present you with the facts – stripped of any marketing influence – so that you can make quick and informed decisions. We present the facts in easy-to-use tables with smart filters, so that you can decide what is best,”says FindTheBest on its web site.

Once points start coming in, another helpful website, AwardWallet, can make keeping track of them easy. AwardWallet is a free service that helps us manage reward balances, supporting over 400 loyalty programs. AwardWallet is also used by businesses to manage their corporate reward balances.

Loyalty pays off, but as new offers come along, getting in on them can be to our advantage as well. Another site, BoardingArea, features the latest offers for airlines, hotels and more.

Occasional travelers can also benefit from being a part of a loyalty program at work. Hotels are going after businesses with bonus programs that give top-tier benefits, normally reserved for heavy users to occasional travelers signed on under the company program.

Best Western, for example, has a new Business Advantage program where members get an across-the-board 10 percent discount off the hotel’s lowest rate, automatic elite-level membership benefits and a 10 percent bonus of all the points earned. When these programs initially roll out, expect extra value too.

A special bonus offer through April 8 gives Best Western Business Advantage participants who stay with the chain just one night during its Spring Promotion a free membership to Trip It Pro (normally $49), a personal program that helps business travelers keep track of their trips and their rewards.

Frequent traveler programs are a hot topic and relationships with hotel loyalty programs run deep, often causing members to lie, cheat or pose as someone else to get ahead said a survey Gadling reported on earlier this month.

In a survey by Starwood Preferred Guest respondents said they would try subterfuge to get upgrades and were not above telling little white lies to get a better hotel room or a hotel/airline travel upgrade,” Starwood said in TravelAgent. Nearly half of respondents claimed they would pretend it was their honeymoon to get an upgrade. 25 percent would pretend they had a family emergency and 20 percent would pretend to be someone important.

All they really had to do was have a strategy for their loyalty program participation that included joining the right program, keeping track of awards and taking advantage of other offers that may come along.



How to Get Travel Perks with Loyalty Club Membership

Flickr photo by Larry Johnson

Club Epoque offers loyalty programs for boutique hotels

You want your loyalty points AND a stay a chic and trendy boutique hotel? What in the world are you thinking?! You’re thinking ahead, my friend, and thanks to a new program by Club Epoque, you can have your loyalty points and your boutique bedroom.

The newest hotel loyalty program from the Epoque collection allows each club member to earn 6 percent of the pre-tax room price toward your account (called “the bank” for members). Once you accrue $50 in bank, you can start applying your earned dollars toward a new reservation.

First thing is first, you must sign up to be a member. Then, every time you make a reservation on www.epoquehotels.com, your reservation will end up on your personal profile page where you can track your dollars earned. You can also buy more “money” whenever you want, you can gift your bank to others and you can buy a gift certificate for yourself or someone else.

Like many loyalty programs, there are additional benefits of being a member. You’ll get free WiFi in all hotels, and priority status for early check-in and late check-outs. Epoque reps more than 300 boutique properties in its roster. Among our favorites: The Lenox in Boston; The EPIC in Miami; Hotel Monteleone in New Orleans; and the Dream Hotel in New York.

Summer reminder: keep track of your mileage and points accounts

When on vacation this summer, pay close attention to your mileage and points accounts – despite all the advances in reservation technology, hotels, airlines and rental car firms regularly manage to “forget” crediting your account.

Especially when you are enrolled in promotions, getting correct credit for your stay or flight is very important. Here are some simple tips to be sure you get what you deserve:

  • Always make sure to enter your account number when booking
  • Make sure your account number is listed on your boarding pass and/or reservation email
  • If you change flights, seats, room or car, be sure your account number carries over
  • Always keep copies of your boarding pass and hotel folio if you need retroactive credit
  • Check your mileage account regularly for discrepancies
  • Add your frequent guest and flier accounts to a note on your (smart)phone
  • Sign up for an online mileage tracker like Pageonce or MileTracker

Even if you are not a frequent traveler, hotel and flight credits can add up fairly quickly, and getting credit for missed flights or stays can be tricky if you wait too long.

Are you planning a mileage run? Four reasons to rush to the airport

There are only a few weeks left in 2009, and frequent travelers across the country are staring more intently at their mileage statements than Santa does at the naughty/nice list. The stakes are high: miss the elite cutoff, and a year of upgrades, accelerated check-in and other perks disappear. For passengers who see gold or platinum status levels within reach, year-end “mileage runs” can make a great investment. Pay for a cheap flight, even if it is just for a night or a same-day return, and use this benefit for the next twelve months on upgrades and services that would cost a fortune otherwise.

With the low prices airlines are offering these days to bring passengers back into the cabin, the return on your investment in a “mileage run” is higher than ever. But, it’s not all to the flyer’s benefit … there’s an upside for the airlines, too. They get loyalty.

Randy Petersen, founder of FlyerTalk.com, a website for frequent travelers, told USA Today, “Whenever someone doesn’t requalify for elite status, they become free agents. And in tough times, airlines don’t want to gamble that some of their best customers will leave.” He puts the number of elite-level passengers at 7.3 million of the 210 million passengers who belong to at least one loyalty program.

So, the airlines are rolling out the red carpet for mileage runners. Here are four mileage run deals to kick around with the end of the year approaching.

1. Through December 15, 2009, American, Continental and United are doubling the elite-qualifying miles they give their passengers. So, a shorter mileage run goes a little further.

2. In the middle of next year, Continental and Untied are going to give each other’s elite passengers unlimited upgrades (based on availability) on domestic flights — and premium coach seats, too. So, if you hit the right status on either airline this year, you’ll gain even more for your efforts.

3. Starting in the spring, Delta will let you roll over extra elite-qualifying miles and credits you don’t need to reach a status level to the next year. So, you don’t have to worry about starting from zero when January 1, 2011 rolls around.

4. Delta is also adding a new top level — diamond — that will include even better perks, including free Sky Club membership.

For the frequent business traveler, especially, reaching a high elite level involves so much more than bragging rights. It defines your lifestyle for the next year — from how early you need to get up on Monday morning to your mood when you get home Thursday or Friday night. But, there are better measures to watch than up-ticks in frequent flyer accounts. My friend and former coworker from the road warrior days put it best: “The only thing better [than accumulating airline and hotel status levels] is watching them expire.” Yeah, nothing tops getting off the road for a while when you live that life.