The green fairy flies Virgin America


The green fairy flies! Following the US re-legalization of absinthe (it was banned for 96 years), Le Tourment Vert has become the First Absinthe in the Sky on Virgin America.

To celebrate their collaboration, Le Tourment Vert and Virgin America have teamed up with the Palms Resort in Las Vegas to bring us the Suite Surrender Giveaway: the winner gets a round-trip flight to Vegas to kick it in the suite above (oh hey, private bowling alley).

To enter the giveaway, click here and spill the beans about your personal Sin City fantasy — be creative — and definitely check out the new “Mile High” cocktail on Virgin America (made with Le Tourment Vert and Sprite, garnished with a lemon or lime wedge). You probably won’t hallucinate like the French philosophers, but it will almost definitely give you some weird dreams.

Virgin America teams up with Entourage for inaugural and promotion

Well, Virgin American certainly has their demographic targeted. The hip startup airline just announced that they’re teaming up with HBO’s Entourage to christen one of their their Airbus aircraft “Entourage Air” and kick off service between New York‘s JFK and Las Vegas.

Yes, this is the same group that also hosted Victoria’s Secret models on one of their transcontinental routes.

Next Thursday the airline plans to host an Entourage party at a private JFK hangar with members of the Entourage crew (no specifics on whether this is going to be some B character or some of the stars), Richard Branson and other celebs for a pre launch party with Dom Perignon Champagne, hors d’oeuvres and other themed goodies.

In flight, passengers will be treated to a special pre screening of the hit HBO show and the airline will kick off special HBO features for all passengers flying on VA for the duration of the month. Later, HBO and VA plan on collaborating in other projects on the airline’s advanced inflight entertainment system.

Naturally, the party finishes off at the Playboy Club in the Palms Casino.

Truly, a magnificent introduction to a route. But will it pay off? Virgin America bills itself as the hip, edgy airline that more often than not is slightly more expensive than the competition. Can their image and inflight amenities sway you over from a legacy carrier?