It has been almost two years since Gadling published “The Secret Is Out: Royal Caribbean To Build New Class Of Ships.” Details were few at the time, only that the mysterious new class of cruise ships would be referred to as code name “Project Sunshine” during development, which had already been underway for a year. This week, Royal Caribbean released a few details about the two new ships set to debut in 2014 and 2015.
This week, the first piece of steel was cut for Quantum of the Seas at the Meyer Werft shipyard in Papenburg, Germany, where both ships will be built. Quantum of the Seas will debut in the fall of 2014 and sister-ship Anthem of the Seas in the spring of 2015.
“After three years of design and advance planning this is the first step of the construction of the ship and I look forward to seeing it all come together in the coming months,” said Adam Goldstein, President and CEO, Royal Caribbean International in a press release.
Short on details about the two new “Quantum-class” ships, Royal Caribbean reminded fans of their rich history of being first with unique ship features like rock-climbing walls, ice skating rinks, zip lines across decks and more. Expect more of the same wow-factor features on new Quantum and Anthem of the Seas.”The new ship will be such a leap forward in terms of vessel design and guest experiences that we thought the name Quantum of the Seas was perfectly appropriate,” added Goldstein.
Royal Caribbean plans to release details of the ships over time, typical of most cruise lines constructing new vessels. Unique to Royal Caribbean’s rollout of all things Quantum-class, the line will release details first on its new Tumblr page.
The 158,000-ton Quantum-Class ships will be smaller than giant Oasis of the Seas and Allure of the Seas, carrying just over 4,100 passengers based on double occupancy. Oasis-class ships are 225,000 tons and over 5,400 passengers.
Here’s more about the steel-cutting in Germany and a (very) few details about the ships:
“Dancing with the Stars” is one of the most popular television shows on the air right now, teaming celebrity and pro dancers to compete for the coveted mirror ball trophy. Week after week, viewers watch competitions in Tango, Quickstep, Paso Doble and more from the comfort of their own living rooms. Now, Holland America Line is bringing “Dancing with the Stars” to sea on board six theme cruises in 2013 and early 2014.
Featured “Dancing with the Stars” events include dance lessons; a chance to meet the dancers, ask questions and take photos; and a dazzling at-sea production starring celebrities and some of the famed dance pros, complete with glamorous costumes and routines from the TV show.
Cruise travelers on board any one of a series of six sailings will see two-time champion pro dancers Mark Ballas and Kym Johnson. Also along for the ride will be pros Tristan MacManus and Lacey Schwimmer with more dance pros and celebrities to be announced.
Choose from an Eastern Caribbean sailing February 16, 2013, on Holland America’s ms Eurodam, a Canada and New England sailing on June 22 aboard ms Veendam, either June 30 or July 7, 2013, in Alaska on ms Oosterdam or January 5 or 12, 2014, on ms Niew Amsterdam; all are seven-day sailings.Not just on these scheduled theme cruises, every sailing on all 15 ships in the Holland America Line fleet will feature an exclusive Dancing with the Stars program. Included are dance lessons and an opportunity for some lucky guests to dance center stage in an exciting dance-off performance, right on the ship. These special fleet wide activities will feature the ships’ professional dancers and the program will be developed in collaboration with the show’s dancers and choreographers.
Holland America does not have a total lock on dance stars though, Royal Caribbean’s Freedom of the Seas this month hosted one themed cruise where guests could Dance With The Stars too. Stacked on top of the regular cruise experience, those on board also got to see a private dance finale performance by star dancers Tony & Chelsie, had dance parties with their fellow guests, Q&A sessions with Tony & Chelsie, photo and autograph sessions, welcome and farewell receptions and a bunch of Cruise with the Dance Stars’ goodies.
Not a big fan of dancing? Here’s more on Dancing With The Stars-
Cruise lines traditionally devote a great amount of resources collecting art that will adorn the walls of individual staterooms and public spaces. Thoughtful collections help ship designers tie in a central theme that often runs throughout the interior of ships and sometimes on the exterior as well. It’s a high-stakes game of procurement and placement that can transform a ship into a floating display.
Not Your Mother’s Art
Travelers who have done a cruise vacation on any number of mainstream cruise lines know about art auctions on board. That’s not what we’re talking about here.
Art auctions are a profitable revenue stream for cruise lines that entice participants away from the pool deck or casino with free champagne during the event. Called into question on numerous occasions, the value of art bought at sea is difficult to nail down and commonly appraised much lower on land.
Put that thought out of your mind. The cruise line art we’re talking about today is the real deal, featuring creations by top tier artists like Romero Britto, Thomas Kincade and Peter Max.
Bringing Big Names Along For The Ride
Partnering with obscure and well-known artists, works take the form of paintings, lithographs and sculptures ranging from the traditional to over-the-top custom pieces designed specifically for a certain ship.
Royal Caribbean brought Peter Max along for the ride on inaugural sailings of giant Allure of the Seas, the largest cruise ship in the world, and an on-board Britto store where works from Romero Britto are featured.
Thank cruise line art programs for sparking the idea of branding that has brought partnerships with celebrity chefs, big-name entertainment and normally land-based service providers to sea.
Not Just Inside The Ship Either
Norwegian Cruise Line announced recently that David Le Batard (AKA “LEBO” ) was chosen to create the hull art (pictured above) for the new 4000-passenger Norwegian Getaway to be based in Miami.
“Norwegian Getaway will be Miami’s ship and, therefore, we wanted to ensure that her hull was designed by an artist with strong ties to Miami and the Latin community,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer in a press release. “Having begun his career in South Florida, Dave is an artist that is entrenched here. His work adorns the city and I’ve learned that he is also a genuinely nice guy. He is a shining star in Miami, as well as the global art community.”
Similar to the close pairing of sister-ship Norwegian Breakaway to New York City, the cruise line is going down the same road with Norwegian Getaway hosting a South Florida theme. On Norwegian Breakaway, it was Peter Max designing hull art that features images of the Statue of Liberty and the New York skyline.
On Norwegian Getway, set to debut in February 2014, Batard will add images of a mermaid, sun, swirling waves, palm trees and pelicans to support the ship’s South Florida theme.
Art, The Experience
Also on the exterior of a ship, the imagineers at Disney Cruise Line took the ship’s satellite transmitters, normally an eyesore, and made them into something unique. On the top forward deck of the Disney Fantasy, Satellite Falls is a new Disney Cruise Line feature that adds “a gentle water curtain to one of the ship’s satellite transmitters,” says Inside The Magic of this video. “The surrounding area features a relaxing open deck with views of the front of the ship”
Celebrity Cruises takes art to unique places as well. When last year’s Celebrity Silhouette, sister-ship to Celebrity Reflection debuted, Gadling reported that Celebrity had commissioned Kurt Werner, the inventor of 3-D street art, to create an innovative art installation at the New York Stock Exchange. Stock Exchange employees had fun “relaxing” on the hammock and “grilling” on what was then the industry’s first outdoor, interactive grill restaurant, called The Lawn Club Grill.
Spare No Expense On Art
Setting sail this week for the first time, new Celebrity Reflection features a $4.1 million collection of art that in one way or another supports the “reflection” theme on the ship. Over 6,000 works make up the ship’s collection, part of the Royal Caribbean International company inventory that spans over 40 ships.
What goes into creating an at-sea art collection? Purchasing art works or commissioning specific works by international emerging, mid-career and established artists is key as we see in this video:
Engaging Passengers
Art runs through ships as an element of the cruise experience we don’t hear a lot about. Its there and those who take the time to look are often surprised by the captivating quality of works at sea. Also at sea, some lines engage passengers, teaching and challenging them to try something new, creating art of their own.
Celebrity Cruises has a hands-on program on their Solstice-class ships and others that have been “solsticized” adding popular features to older ships. The Art Studio, a new venue on The Lawn Club has along for the ride two artists-in-residence who offer hands-on classes in many creative arts. Master Artists from The ArtCenter South Florida also host art classes, lectures and demonstrations on topics ranging from jewelry making to sketching and painting.
Passengers on Princess Cruises can choose from about 20 courses per voyage from four core subject areas – Culinary Arts, Visual/Creative Arts, Photography and Computer Technology. Ceramics or pottery are popular with passengers who fire their creations on board to take home later. Digital travel photography and watercolor techniques are also offered.
Just about every major cruise line has an onboard art collection they are proud of and they want passengers to know all about it. Hosting tours, both with an art expert along and self-guided, cruise lines take passengers on a voyage within a voyage. Enabling those who appreciate fine art an additional at-sea experience, the art we find at sea adds an extra dimension worthy of our consideration.
The nation’s multi-state Powerball lottery is up to $425 million for Wednesday night’s drawing, the largest jackpot ever. Would-be winners have dreams of financial freedom, never working again for the rest of their lives and more. Odds are, travel may be one of the options the big winner will choose. With a cash value of $278 million, that’s a lot of travel. But just what will $278 million buy?
Aircraft-
At a cost of $206 million, the winner could buy one Boeing 787 Dreamliner and have millions leftover for a flight crew and operating expenses. Don’t want to blow so much on a jet? Choose a 737 for as little as $74.8 million.
Looking for more adventure? How about a F-22 Raptor stealth fighter jet for $150 million.
Cruise of a lifetime-
At an average cost of $1000 per person, per week, if the winner is an avid cruiser, they could sail with a dozen friends on Royal Caribbean’s Oasis of the Seas for over 70 years.
Bump that up to destination-immersive Azamara Club Cruises on an itinerary that takes the winner and his happy dozen friends around the world, and sail for over 20 years in ultra luxury.
Road trip of a lifetime, with friends-
Fancy a luxury road trip? At about $9 million each, the winner and about 30 friends could drive solid gold Rolls-Royce Phantom’s.
Or leave the friends behind and drive your gold Rolls-Royce to any one of 19 four to seven-story hotels you could build along the way.
Better yet, buy 14,000 of your closest friends a new Toyota Prius for $19,950 eachBuy an Island- Tikina-I-Ra is a 10,000-acre, private island for sale in the South Pacific for just a bit over $11 million.
“One of the largest freehold estates in the Fiji Islands, this property is in pristine condition,” says Private Islands Online, adding, “With ocean frontage to the North, West, and South, the island enjoys approximately 25 kilometres of coastline.”
Talk about adventure-
Adventure travelers too would do well as winners.
Experiences of a Lifetime from TCS & Starquest Expeditions would take you by private jet to eight countries. Camping under the stars in India’s Great Thar Desert, gorilla trekking in Rwanda and elephant trekking in Thailand runs about $68,000 per person for a 23-day tour. You could bring 200 of your friends and do it for a year.
Feeling like there could be a better use for your half billion in winnings?
Feeding all the hungry people on the planet, your prize would not go far. Worldwide, 852 million people are hungry, up from 842 million a year ago.
In the past, cruise lines would recoil at being compared to a floating ’70s Las Vegas, even with their ships complemented with neon lights and production shows that featured plumed fan dancers. That belly-up-to-the-buffet stereotype was a bad rap that cruise lines tried to shake for decades.
But that was before both the world of Vegas and the world of cruise vacations survived the worst economic period since the Great Depression, grew up and figured out that they could help each other. Formerly seen as foes, competing for the same polyester-clad vacationer, the two popular travel options are now working together.
Royal Caribbean International and MGM Resorts International have announced an unprecedented strategic relationship that will allow members of both companies loyalty programs to share benefits. Beginning in January 2013, members of Royal Caribbean’s Crown & Anchor Society and MGM’s M life will receive top-shelf offers and benefits, growing as they prove loyalty by giving either company more business.”Whether on land or at sea, Crown & Anchor Society and M life members will enjoy unprecedented recognition for their dedication to our brands,” said Lisa Bauer, executive vice president of Global Sales and Marketing for Royal Caribbean International in a Miami Herald report. “We are delighted to be an M life preferred partner and welcome M life members aboard to experience our world-renowned Gold Anchor Service, innovative cruise ships, unexpected onboard amenities, and unforgettable itineraries to exciting destinations.”
MGM’s M life members will receive offers with a range of benefits when sailing with Royal Caribbean. As members advance to the next M life Tier Level, their cruise offers and benefits will grow. International and domestic cruises will be awarded during special MGM Resorts’ promotions and slot tournaments.
Royal Caribbean’s Crown & Anchor Society members will receive M life offers and benefits including pre-sale access to tickets for A-list concerts and championship boxing matches, priority reservations, priority hotel check-in, room upgrades, VIP services and more, based on their Royal Caribbean loyalty level.