Southwest launches massive fare sale

Usually, we at Gadling don’t raise much fuss when an airline puts a few routes on sale. But Southwest really isn’t an airline when it comes to fare pricing. They’re a paradigm. When they drop fares, other airlines usually drop fares. As a result, shockwaves surge through the entire pricing network, travelers like you and I jump on tickets from any variety of carriers and everyone goes home happy. Doesn’t that sound nice?

So here’s the skinny. Southwest’s promotion puts fares on sale from $30 to $60 to $90, depending on distance. Travel is good from September 9th to November 18th for any day of the week except for Friday and Sunday.

Keep an eye out for price matching as well. For example, tickets from Detroit – Boston for $60 one way that may require a layover on Southwest may be the same price on a direct carrier.

The promotion runs through 11:59 tonight, so you’ve got some time to lock your tickets in, call your significant other and pull the trigger. Just don’t wait too long or availability might dry up.

Book your tickets at southwest.com, where the sale is prominently featured.

On Southwest, the internet’s no longer free

Starting tomorrow, Southwest Airlines is going to start charging for internet access on four of its planes. The fees will range from $2 to $12, based on how long you’re in the sky and how you connect. For the past few months, access has been free, but the lure of additional revenue must have been hard to resist.

Yep, another extra fee to add to the list …

Both Delta Airlines and American Airlines are planning to add internet access to more than 300 planes each, but they’re still in the early stages. The fee to connect can reach $12.95, though less on shorter flights or when you use a handheld device instead of a laptop. I tested out Delta’s offer on a flight from New York to Atlanta and had great results. If you’re looking to recapture a few hours of your professional life, the price is well worth it.

For once, there’s a fee well worth paying.

Misery works: airlines making money on baggage fees

The one thing nobody says about the “nickel and dime” strategy is that it can work. For the airline industry, charging passengers for extra bags translated to more than $1 billion in lifeblood to a struggling business last year, according to the Department of Transportation. As much as you may hate to shell out that extra cash, last year, it went to businesses that desperately needed it.

Before the financial decay spread to every corner of the business community last year, airlines typically allowed two pieces of checked luggage per person and charged for anything else that followed. Then, United Airlines started demanding that passengers throw down $25 for a second bag, with US Airways following to the tune of $15.

It adds. Up. United brought in an extra $133 million. Delta picked up an extra $177 million. American Airlines wins with $278 million last year from baggage fees. Even Southwest Airlines pulled in an extra $25 million. Rick Seaney, CEO of Farecompare.com, believes that baggage fees could be worth up to $3.5 billion in 2009.

March airline plunge softens in April

Passenger traffic is still falling. That’s not going to change for a while. But, the decline slowed in April, signaling that the prolonged sharp dips may be behind us. Some optimists even believe that the worst is over – though I maintain a healthy skepticism.

Note the metric being used: passenger traffic. There’s a lot of mileage between asses in seats and money in the bank. On a positive note, increased passenger traffic means that more people are spending money on travel. Of course, deep discounts are responsible in large part for the increasing traffic. The value of these passengers in dollar terms, therefore, is quite low.

United Airlines reported a traffic drop of 10.5 percent in April 2009 relative to the same month in 2008. Delta and American sustained smaller declines. Southwest, meanwhile, showed a 4.1 percent increase.

And, fares fell.

The average one-way domestic fare paid in the first quarter of 2008 was $213 – compared to $246 for full-year 2008.

For now, however, the airlines believe it’s better to sell seats at any price, especially if they have to put a plane in the air anyway.

Galley Gossip: A question about Southwest Airlines, AirTran Airways, and other airlines who may be hiring flight attendants

Dear Heather,

I was hired with Southwest Airlines earlier in the year, but I was informed today that Southwest will no longer be having any training classes in 2009. Now I’m going to try for AirTran Airways. I had an interview and told them I successfully interviewed with Southwest Airlines last August however they aren’t having any training in 2009 and I’m ready to move forward with my flight attendant career. I hope it doesn’t hurt me that I told them that. What do you think?

Leesa

Dear Leesa

Southwest is an amazing airline. People absolutely love them, passengers and crew alike. I mean what’s not to love about an airline that treats their employees like family, an airline that knows how to have fun, and more importantly, an airline that can lay claim to employing the rapping flight attendant (whom I’ll be interviewing soon!) Many years ago I wanted to work for Southwest Airlines, and always thought that I would work for Southwest, and even got a letter inviting me to interview for them, but then the airline I currently work for hired me first. Obviously I’m a huge fan of Southwest, even when I wind up in group C. The fact that you got hired to be apart of their family says a lot about you!

I’m sure you’re extremely disappointed about the training class being cancelled. I know I would be. So I logged onto twitter.com (click here to follow me on twitter) and sent a quick tweet to Southwest Airlines. I asked them if you’d be called back when classes resume or if you’d have to go through the interview process again. Five seconds later Southwest responded, “Yes, unfortunately she will have to go back through the interview process again.”

Honestly, I’m sure you’ll have no problem impressing them twice. That said, I also think that moving forward and interviewing with AirTran Airways was a great idea! Don’t worry about telling AirTran about Southwest, I’m sure that’ll only make them want you more knowing that an airline with an amazing reputation already showed interest in you.

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Before I started working for a major US carrier, I worked for a discount airline called Sunjet International Airlines for about three months. It was a lot of fun and gave me a taste of what flying was all about. The great thing about working for a smaller airline is you’ll be able to really get to know your coworkers, which in the long run will make all the difference in the world. Because at an airline, regardless of the kind of trips you get stuck working, if the crew is good the trip will be good. And you’ll be more than just an employee number. Who knows, by the time Southwest calls you back to flight attendant training you may not even want to leave AirTran. Stranger things have happened!

Speaking of strange things happening, did you know that there’s been talk in the past about AirTran and Southwest merging? For real! Can you imagine? But then if you were already a flight attendant you’d know not to listen to airline rumors.

I’m glad you haven’t given up on your dream of becoming a flight attendant, even in this tough economy. I do recommend the job to anyone who is interested and can actually land an interview. It is a wonderful job to have when times are good, but right now unfortunately many airlines are furloughing flight attendants in order to survive.

If you get another interview with AirTran, Leesa, make sure to check out this AirTran Interview Forum for the latest information of what to expect at your interview. If something happens and for whatever reason you don’t end up working for AirTran, make sure to check out flight attendant career.com There you’ll find a list of other airlines who may be hiring.

Good luck and keep in touch!

Heather Poole

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Photos courtesy of (Southwest) Allysdad, (flight attendants) AirTran Airways website