TripAdvisor Now Displays Reviews From Your Facebook Friends First

by Libby Zay on

Travel review site TripAdvisor knows that when it comes to travel planning, we often get by with a little help from our friends. Today, the company announced the “Friend of a Friend” feature, which ensures that hotel, restaurant and attraction reviews submitted from a user’s Facebook friends will appear first on the page, followed by reviews from friends of friends. From there, it is possible to ask anyone in the network for further advice through private messages.

Of course, travelers will still be able to see all the reviews from TripAdvisor users on the rest of the page, and the possibility to adjust your privacy settings to limit what Facebook friends can see on TripAdvisor is also available (just in case you wrote a scathing review of a hotel your friend picked out). Travelers who don’t want to see their friends’ reviews can also opt out.

The feature is live now with the exception of China and Egypt. Just visit the TripAdvisor website and then click the “Sign in with Facebook” option at the top of the page.

Suspicious About Hotel Reviews? You Are Not Alone

by Chris Owen on

Hotel reviews come from a variety of sources. Trusted travel experts, agents and professional organizations may have delivered in the past when travelers chose an unfamiliar hotel so, naturally, people continue to utilize the resources for their future decisions. Others might check in with TripAdvisor or online travel sellers Expedia, Priceline, Travelocity, Orbitz and Hotels.com. Whoever travelers are checking in with, it’s big business with mixed results.

As reported in the Wall Street Journal, the hotel review equation is difficult to navigate. “It’s hard to overstate how important customer reviews are [to hotel sales],” said Douglas Quinby, senior research director at PhoCusWright Inc., a travel-research firm.

Common complaints about online hotel reviews stem from their accuracy. What one guest experiences and reviews turns out to be an entirely different experience for someone else.

Reviews often highlight a stark difference between commonly rated factors like the “value received” and whether a hotel “exceeded expectations” from one stay to another.

Oh, and those reviews that jump off the page as being just too good? Reviews that sound like they were written by a hotel manager looking for business? They might very well be.

In a study of hotel-review websites last year, PhoCusWright decided to remove one small national brand of hotels because the data was suspicious. “The volume of reviews was off the charts and the [rating] scores were off the charts,” said Mr. Quinby. He declined to identify the hotel brand.

Which reviews should you trust? Probably not TripAdvisor.

In February, the United Kingdom Advertising Standards Authority ruled that TripAdvisor’s advertised claim of “trusted advice from real travelers” was misleading, because fake comments could be posted without verification.

TripAdvisor says it has technology to filter reviews, weeding out problems and that customers and hotels themselves are able to police the site for fake or inflated reviews.

But do they?

“When reviews don’t match up with reality, consumers return to the site to post reviews of their own experience,” said Adam Medros, vice president of global product for TripAdvisor in the Wall Street Journal report. Hotel owners sound the alarm either when another hotel is suspected of adding in fake reviews.

“It just works,” said Mr. Medros. “The site wouldn’t have grown as it has without users coming back and saying the information was useful.”

Experts disagree.

Travel-guidebook legend Arthur Frommer told the Journal that he began printing reader letters about hotels in the 60s. After a few years, he realized that hotels were writing him letters about themselves. “I was being gamed,” said Frommer. “Hotels are so dependent on reviews that of course they will generate their own. They would be crazy not to.”

Flickr photo by notphilatall

Hotel room price protection from familiar watchdog group

by Chris Owen on

Travelers booking hotel rooms often use a variety of sources while trying to get the best price. Once satisfied that they have found the best price, they book it and forget it. What they don’t realize is that between booking and staying, the price may very well go down. A price drop might happen for a number of reasons and might be a limited-time offer too. Now, a new service tracks hotel pricing and automatically refunds the difference between what a traveler paid and the lower, sale price.

Tingo is the first hotel booking site that automatically rebooks hotel rooms at a lower price if the rate drops, and then automatically refunds the difference to travelers’ credit cards.

“Travelers could have saved millions last year had there been a simple system in place that automatically rebooked their rooms,” said Smarter Travel Media General Manager David Krauter in a release. “And that’s what Tingo does, by taking the gamble out of booking and refunding travelers’ money when rates drop.”

The deal is simple: Book a “Money Back” room and Tingo watches that room’s rate to see if it changes. If the price drops, Tingo rebooks that same room at the lower rate and refunds the difference to the booking credit card.

The process adds up to big numbers too. Using comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, January 2012, Tingo estimates that in 2011 alone, Americans could have saved nearly $314 million if they had had access to a site like this.

“It’s a no-brainer,” adds Krauter. “And just to put it in perspective, $314 million would book the $2,000 per night Penthouse at The London NYC, straight through for the next 350 years.”

If this all sounds a bit familiar, it is. Tingo is a sister site of Gadling favorite AirfareWatchdog, a site best known for tracking airline fares and notifying members when point-to-point fares become available that match what the member is willing to pay.



Flickr photo by Bob B. Brown

Get flight info and airport reviews with RouteHappy

by Meg Nesterov on

When it comes to booking hotels, travelers have plenty of options for finding information, recommendations, and tips with TripAdvisor, booking engine reviews, and other user-generated sites, in addition to guidebooks and other traditional media. But as air travel gets more restrictive and less comfortable, how can you choose the easiest flights, or at least be prepared for the inconveniences? RouteHappy is a new user-generated social network for flight info, reviews and tips for airlines, airports, and routes. The site is populated with comprehensive global flight schedules, Wi-Fi availability by route, and on-time history. Users can enter their tips and experiences from getting to the airport, check-in, airport amenities, and boarding to in-flight comfort, arrival immigration and transportation options.

From searching on RouteHappy, I decided it was worth the extra money for JetBlue’s Even More amenity program for a shorter security line (plus more legroom and other perks), and discovered a much easier connection from Frankfurt to Austin through Denver instead of the much busier (and often delayed) Chicago. I’ve also left tips on the site for navigating airports in Istanbul, London, and Budapest with a baby. You can follow “Route Experts” for hidden gems and “flyer bewares” on frequently-flown routes, and learn about which airport shops are worth a stop, which airlines make your coach experience feel like an upgrade, or where you should be prepared for long immigration lines.
RouteHappy gets better with every review added, so be sure to add your advice while searching for info. You can also link to your TripIt/LinkedIn account to automatically remind you to review flights and pre-populate flight info. Currently in invite-only “alpha” mode, the site has over 1,000 members in 45 countries and counting with more than 7,500 comments and tips.

Gadling readers can try out the site before it goes into public beta mode soon by using the code GadlingFliesBetter. The RouteHappy team is incredibly responsive to users and active on social media, so be sure to follow along as they share their best tips on Facebook, tweet travel news on Twitter, or just send them a message at tellus@routehappy.com.

Experiential travelers get more with new iPhone app

by Chris Owen on

Experiential travel is growing as travelers seek to enrich their lives with a collection of experiences. For experiential travelers, just seeing the sights is no longer enough. They want to go beyond the tourist areas and immerse themselves into authentic local culture to connect with people in ways that enrich their lives and create lasting memories. Now, a new iPhone app aims to deliver just that.

Afar is focused on experiential travel and has a new iPhone app that they consider “the antidote to clunky travel guidebooks and sites like TripAdvisor,” says Venturebeat. Afar started as a travel magazine offering in-depth articles about different locations and cultures. Their new app, released this week, goes a different direction with user-generated content.

“What is experiential travel? Experiences that connect you with the essence of a place and its people … simply seeing the sights is no longer enough,” says Tim Peck, chairman of OBMI, a firm that plans things like hotels and resorts. “Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local, culture, connecting with people from other cultures in ways that enrich their lives and create lasting memories.”

The Afar app lets users take a photo with their iPhone, type up a quick description, and add it to Afar’s library of travel experiences or check out the photos submitted by other users and start planning their next trip.
“It’s like Instagram meets Foodspotting, but with a focus on dreamy travel locations,” says Venturebeat, a thought consistent with Afar’s mission “that inspires and guides those who travel the world to connect with its people, experience their cultures, and understand their perspectives.”