Why does Gadling seem so fond of Virgin, OpenSkies and Southwest?

by Grant Martin on

If you’ve been around the blog for more than a few weeks, you may have noticed that we seem to cover some of the newer and edgier carriers a bit more often. Virgin America and Atlantic, Southwest and OpenSkies seem to edge into our network fairly often and it seems like there’s always a Gadling blogger close at hand (usually with a vodka tonic) to report on the hijinks.

Why is this? Are these companies secretly paying for extra exposure? Do Gadling bloggers get free tickets any time they want to jet set across the country supporting their vokda binged lifestyle?

The simple answer is Public Relations. Every day Gadling bloggers are out, scouring the interwebs, newswires and telephone lines finding out new information for you, the reader, and reporting on daily developments. And what we learn and how we report is directly related to how friendly, prolific and open the PR staff is. Contacts and friends that we’ve made at the above carriers keep us in the loop, let us know when things are happening and occasionally send us piles of spam. Unfortunately, that’s about all we get for free.Conversely, most legacy carriers don’t give a rip about what Gadling writes or what we publish – so they’re not interested in talking to lowly bloggers.

From what I can tell, PR warmth is directly related to marketing strategy. Hipper, younger airlines trying to cater to the Gadling demographic (you know who you are) know they have to keep the blogosphere positively spinning. Older, more established carriers who may cater to more of an elder or family demographic, on the other hand, might communicate in more traditional places like, oh, church bulletins.

And its not like we haven’t tried fostering relationships with legacy carriers – most firms just don’t realize the leverage that blogs can provide. So we’ll let them be and continue the subliminal message that we’re sending from Gadling. I’ll have another vodka tonic please. Thanks.

GO JETBLUE!

Virgin America moves in on SFO

by Grant Martin on

As part of what must be Virgin America‘s plan to take over the world, the airline recently announced that it was taking a majority stake in the revitalized Terminal 2 at San Francisco International Airport. Due to increasing passenger loads the terminal, which was closed in 2000, is slated to spend the next two years refurbishing and will reopen in late 2010.

The most interesting part of this article in this SF Gate article, however, is that Virgin America will be taking TEN of the fourteen available gates. “My,” you say, “that sounds like a lot of gates for an airline that only has about twenty eight departures per day out of SFO.” Could this mean that they plan on expanding further from San Francisco outward? You can bet on it. With routes already planned into Chicago and one of the fastest growth rates in the industry (in an economy that’s shrinking), the airline may need the space sooner than we think.

As for the airport, Virgin America’s stake in the terminal means that they get to weigh in on the overall design. Like Jetblue’s T5 at JFK (they share the same architect), we can expect certain VA “inspired” effects that make you feel super comfy as soon as you set foot in the front door. Said Virgin America spokesperson Abby Lunardini:

“We’re the only carrier based in California and at SFO, so we’re proud to partner with our hometown and the design firm (Gensler) to invest in innovative, guest-facing, and sustainable design for the airport’s next phase — the T2 redesign. Since we launched, we’ve had guests say they want to be on our planes longer, because of the upscale design and amenities — from lighting to the custom-designed seats. T2 is a major opportunity to invest in the airport of the future and to inject some of Virgin’s design aesthetic into the renovation and help create a place travelers may want to spend time.”

The next question is, will the terminal be mood lit as well?

Virgin America completes inaugural JFK – Vegas flight

by Grant Martin on

As we’ve been reporting on all week, Virgin America just kicked off service between JFK and Las Vegas with their inaugural flight. Christening an A320 aircraft “Entourage Air”, the cast of HBO’s Entourage showed up in a hangar at JFK to squirt Champagne all over an eager Adrian Grenier-googly-eyed audience, then quickly slipped off for other premier events all over the country.

On the way to the kickoff party at the Palms in Las Vegas, passengers were treated to some of the amenities that first class passengers can expect on Vegas bound flights later this fall: (very) plush “Entourage Air” blankets, Godiva chocolates, Altoid mints and Kiehls amenitiy kits with moisturizer, shampoo and lip balm. We also got to see a preview of season five’s opener, which should be airing this weekend – you can catch that and other episodes on their RED entertainment system from now on in flight.

Las Vegas airport was ready for us with a fire engine salute when we got there, and as we taxiied into our gate two giant plumes of water arced over the aircraft – I later learned that traffic at the airport has tapered off recently, no doubt because of decreased demand for vacation flights – so the tourism board is doing whatever they can to make Virgin happy.

In that light they threw an opening reception at the arrival gate, complete with showgirls, cake, more Champagne and a few fine words from local oil tycoons dignitaries.

It took a while to transfer and check into the Palms – apparently they didn’t realize that when an airplane full of people is going to check in that you need to staff your front desk – but near 9PM the party started to get rolling at the Playboy Club up on the top of the tower. We quickly found out that drinks were on “special” until nine thirty, so stocked up on Red Bulls & vodka since most of us were still on Eastern time.

I could tell you about all of the exciting things that went on at the Playboy club and then later on that night – shots, gossip and photos with the Virgin America crew, Michael Phelps apparently showing up at the bar and the wild, wild affection that some of our fellow bloggers share for each other – but you’re probably not interested in that.

The prevailing point is that New Yorkers now have a direct line into Vegas on Virgin America, Travel and Leisure’s “Best Domestic Carrier” and one of the most innovative airlines in the skies. If you have a tenth as much fun as Gadling did on your flight out to Sin City, it’ll be worth every dollar you spent.

Update from the Virgin America JFK-LAS inaugural flight.

by Grant Martin on

Late last month we heard news that Virgin America was kicking off service between New York’s JFK airport and Las Vegas and would be celebrating the event with the christening of HBO’s “Entourage Air” with the cast in New York and a party at the Palms casino in Vegas.

Now, in the midst of the debauch we’re checking in to update you on how the event is unfolding. Just after 1PM Gadling was asked to show up at hangar 12 right outside of JFK airport, an open air structure with the Virgin America “Entourage Air” A320 parked underneath. Walking up to the gate, two models showed up to escort us down the red carpet towards the hangar, where music was playing, couches were laid out and there were a hundred or so people milling about.

With Champagne, Grey Goose and Bombay Dry flowing freely, the crowd patiently snacked on hors d’oeuvres speculating about the arrival of Branson and the entourage until finally the crew snuck into the back of the aircraft, a few suits made some announcements and the entire lot burst from the front boarding door.

I’m not sure how rehearsed the entire spectacle was – apparently Sir Branson was late getting in – but after they posed for a few photos the entire crew of Adrian Grenier, Kevin Connoly, Kevin Dillon, Jerry Ferrara and Richard Branson as well as the creator, Doug Ellin came down the steps, grabbed bottles of Champagne and burst them open in front of the port engine. Someone tracked down a microphone for a few nebulous questions, then the cast unfortunately had to leave. Later, Devon, one of the PR associates at Virgin told me that they had tons of events associated with the HBO premier so had to jet out to the city as soon as possible.

As for the hundred or so people in the hangar, however, we were headed to Las Vegas for the after party and some grand old socializing. At 35,000 feet we were privy to another speech from the brass then delighted with a pre-screening of the first episode of this season’s Entourage which airs this weekend. With four more hours left to Vegas, we were left to explore own wiles, which is where you’ll find me now, tucked under a plush “Entourage Air” blanket.

Supposedly the afterparty takes place at the Playboy club in the Palms. Stay tuned for a full report from the event and all of the juicy pictures!

Virgin America teams up with Entourage for inaugural and promotion

by Grant Martin on

Well, Virgin American certainly has their demographic targeted. The hip startup airline just announced that they’re teaming up with HBO’s Entourage to christen one of their their Airbus aircraft “Entourage Air” and kick off service between New York‘s JFK and Las Vegas.

Yes, this is the same group that also hosted Victoria’s Secret models on one of their transcontinental routes.

Next Thursday the airline plans to host an Entourage party at a private JFK hangar with members of the Entourage crew (no specifics on whether this is going to be some B character or some of the stars), Richard Branson and other celebs for a pre launch party with Dom Perignon Champagne, hors d’oeuvres and other themed goodies.

In flight, passengers will be treated to a special pre screening of the hit HBO show and the airline will kick off special HBO features for all passengers flying on VA for the duration of the month. Later, HBO and VA plan on collaborating in other projects on the airline’s advanced inflight entertainment system.

Naturally, the party finishes off at the Playboy Club in the Palms Casino.

Truly, a magnificent introduction to a route. But will it pay off? Virgin America bills itself as the hip, edgy airline that more often than not is slightly more expensive than the competition. Can their image and inflight amenities sway you over from a legacy carrier?