Virgin America’s flight for Chicago challenge

In May, Virgin America will begin flying to Chicago O’Hare from Los Angeles and San Francisco. To celebrate their service to an airport traditionally dominated by legacy carriers, Virgin is rolling out a social media contest to entice travelers to “put the smack down on everyday air travel.”

The contest invites Chicagoans to submit a photo or video via the Virgin America Facebook fan page that will be voted on by fellow Facebookers. Entrants will receive a two for one offer on the new routes, but the top ten vote-champions will receive a whole lot more.

The votes will be tallied to crown the top five videos and top five pictures. The winners of the vote will receive complimentary air travel for two from Chicago to Los Angeles or San Francisco on a competitor airline and return airfare on Virgin America’s inaugural flight to Chicago. The winners will be challenged to contrast the stale environs in the legacy cabins of the competition to Virgin’s neon aesthetics, clean lines, and personal touch screens.The winners will also be put up for three nights at either the posh Mondrian hotel in Los Angeles or the modern Clift hotel in San Francisco. For the cherry on top, Sir Richard Branson will welcome the winners on the red carpet for their return to Chicago O’Hare airport.

So get creative and upload some shots. Who knows, maybe come May you will be soaking in the pool at L.A.’s Mondrian wondering just how your life got so sweet. The contest ends on May 11. Virgin America will donate $5 per entry to Stand up for Cancer.

Tickets for Richard Branson cross-dressing flight now on sale

Sometimes we make bets that we that regret. While losing money makes for a hum-drum story, tales of the wealthy gambling away dignity at 38,000 feet provides a new level of intrigue. Virgin’s Richard Branson and AirAsia’s Tony Fernandes made such a bet last year over Formula 1 racing. Since both individuals not only captain airlines but also back F1 teams, the wager pitted Branson’s Virgin Racing against the Fernandes owned Lotus Racing. The loser would have to cross-dress and serve as a flight attendant on the winner’s airline for one flight.

While both teams performed horribly as new entrants into the ultra-competitive Formula 1 field and tied each-other with 0 points, Lotus Racing placed higher than Virgin Racing overall. Since Branson lost, he would be the one to slip on heels and a dress for an AirAsia flight from London to Kuala Lumpur. But that is not all, the strangeness flutters away to a loonier place from there.Before the flight boards, passengers will have the opportunity to bid on shaving Richard Branson’s legs. Since AirAsia has a requirement for its flight attendants to have shaved legs, Branson will be required to make the necessary adjustments to get up to code. The proceeds of the leg shaving auction will benefit Branson’s non-profit organization Virgin Unite.

If witnessing a leg shaving auction and being served beverages by a cross-dressing billionaire is not surreal enough, the flight will also provide in air entertainment in the form of magic shows and a live band.

The flight departs London’s Stansted airport on May 1, and tickets are roughly $7,500 each. All proceeds will go towards Virgin Unite. Tickets for the 13 hour flight to Kuala Lumpur can be purchased online through AirAsia’s website.

Photography by Justin Delaney

Space Travel Update: Texas, Virgin and the Federation

Space travel for all of us is slowly becoming a reality as legislators weigh in, job postings go up and the future begins to unfold before our eyes. Just a day after the 50th anniversary celebration of the world’s first human spaceflight in 1961, the timing could not be better.

Commercial Space Travel got a big thumbs up from the Texas legislature this week as lawmakers approved a bill Monday limiting the liability that space travel companies might face.

The Texas legislature move provides protection for space travel companies operating in the state. While still liable for gross negligence or damage to non-participants, those who sign up for a ride into space would assume the risk of space travel should they be injured or die.

Meanwhile, Virgin Galactic has launched its search for pilot-astronauts to work at their private spaceline. Qualified candidates can apply online as can those interested in booking a flight.

“These will be the very first commercial Pilots-Astronauts, something which will undoubtedly excite the interest of a great many” says Virgin in the job posting. Suddenly this is not the whim of a billionaire off on his next great adventure. Job postings bring it right down here to street level don’t they?

Gadling’s Justin Delaney took us to San Francisco last week as Gadling took part in Virgin’s latest celebration of innovation and gave us a look at commercial plans to pierce space with their Galactic platform.

Finally, the Commercial Spaceflight Federation is set for a big announcement today. The industry association of leading businesses and organizations working to make commercial human spaceflight a reality, will be making a major announcement today, the day after the 50th anniversary celebration of the world’s first human spaceflight in 1961.

Flickr photo by NASA Goddard Photo and Video

Virgin’s future lands at San Francisco’s new T2

It is not often that you casually glance out of the airplane window and see the future racing up beside you, glistening in the California sun like a joyriding space catamaran. This happened in San Francisco yesterday as Gadling took part in Virgin’s latest celebration of innovation. Virgin held an event to toast the evolution of flight as well as the opening of Terminal two at San Francisco airport. With plane interiors like neon rimmed London clubs and commercial plans to pierce space with their Galactic platform, Virgin is on an innovatory run that is making them look more and more like the airline industry’s version of Apple.

Our boarding passes listed the departing city as San Francisco and our arrival destination as the future. The flight would circle San Francisco and land at the sparkling new Terminal two. The departure gate teemed with excitement. Muffins were distributed, mimosas swished about, and Rocketman played predictably in the background. Buzz Aldrin rolled in sporting a watch on each hand – one no doubt keeping moon time. The Lieutenant Governor of California, who I first mistook to be Bradley Cooper, addressed the crowd with perfect diction, proclaiming California’s undying support for Virgin America. We were about to “Fly from the Jet Age to the Space Age.”


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The Flight
The plane boarded like any other flight. Groups were announced and everyone shuffled on. The flight attendants crept down the busy aisle offering champagne and water while dodging photographers angling to snap a shot of Virgin chief Richard Branson. Sir Richard ambled down the aisle like a man from the future forced to make his fortunes in a distant past. The throngs of media hung on each charming word he uttered while shuttering away to capture every smile. The pilot took us up into a clear California day that showcased epic views out over San Francisco harbor. White crested waves crashed peacefully below, and a little red bridge connected two landmasses.

As the plane banked a turn and leveled out, a glimmer quickly approached from a distance. The speck drew closer and my eyes adjusted to accept the sight of a spaceship pulling up beside our jet. It was White Knight Two with SpaceShip Two nestled between its massive wings. The spacecraft was unapologetically awesome. It lingered just off our left wing like a boasting UFO. It was the main act and a righteous glimpse into the future of space travel. We flew in formation for the rest of the flight. The passengers on our flight smashed up against the windows, hypnotically drawn to the sight of this strange craft effortlessly gliding through the cloudless day. It was a spaceship, and that is about as awesome as it gets.

The Terminal
The flight to the future touched down at San Francisco’s new T2. The terminal originally opened in 1954, and after many years serving as a relic of the past, was fitted with a $380 million modernist renovation. A press conference drove the point home. It is compared to a five star hotel by the mayor of San Francisco. It is striving to be platinum LEED certified. It glows like the future. The project is under budget and ahead of schedule. Politicians, architects, and airline executives all took their turn at the podium sharing their version of the same story – that Terminal two is the future of airport terminals.

The terminal had the anxious air of a play before the curtain is drawn. Workers hammered away at benches. The entire staff of a Pinkberry was being trained on the whims of demanding yogurt customers. Sticky plastic sheets were peeled off of metal surfaces by men in hard hats with great satisfaction. Everything smelled new. The terminal would open in just days, and everywhere workers were racing to meet this finish line.

Terminal two is considered the greenest domestic terminal in the United States. I heard the term LEED certified maybe a dozen times, either proclaimed loudly in the press conference or overheard from a passing conversation. Virgin America’s commitment to environmental responsibility is readily apparent in their influence over the terminal’s design. The Gensler designed space reflects Virgin’s style while adhering to the goals of sustainability.

The new terminal will be shared by Virgin America and American Airlines. AA was the original occupant of T2, with roots all the way back to 1954. American Airlines unveiled a stunning new Admiral’s Club, also LEED certified.

The terminal includes a “zone of recomposure” where weary travelers can gather themselves and continue on their mission. The zone hosts a massive art installation by Janet Echelman (above). Titled “Every Beating Second” after a line by beat poet Allen Ginsberg, the installations hang elegantly from the ceiling and add to the modern style of the terminal.

The terminal is an exciting glimpse into the future of airports. The cold utilitarian design of years passed is being slowly replaced with comfortable spaces filled with modernist accents and green ambitions. Virgin, American Airlines, and San Francisco should all be proud of their new terminal. T2 is an excellent use of space with no shortage of shopping and food options.


The Future
Watching history unfold can be as revolutionary as a kicked in door or as subtle as a whisper. With White Knight Two landing at a commercial airport yesterday, a new step in aviation was taken. Sir Richard Branson casually mentioned that it was likely the first spaceship to ever land at a commercial airport, as though the thought just passed through his head moments before he spoke it. Being casually brash is always a cool angle. It is this cool innovation that drives Virgin towards exciting new ventures. It was revelatory seeing White Knight Two land amongst the Boeings and Airbuses, and it looked a lot like the future gliding into the present.



All photography by Justin Delaney

Virgin’s Richard Branson likes Apple so much, he wants to merge …maybe

The word is out – Virgin’s Sir Richard Branson loves him some Apple – he even named Steve Jobs as his “favorite entrepreneur.”

Sir Richard Branson expressed his admiration for Apple and its founder Steve Jobs, joking that he’d consider merging his Virgin empire with the tech giant, reported TechRadar earlier today.

The publication reported that Branson told TechRadar that the iPad 2 was on his wishlist and that “[Steve Jobs is] the entrepreneur in the world I most admire and I think [Apple] is the brand I most admire.

“Everything he does is real class and if he wants to rename his company Virgin Apple I’d be happy to merge! It’s a great brand and a great company and may he get well soon.

Branson also mentioned his company’s new magazine for the iPad, Project, and spoke highly of its success.

Personally, the idea of a merger between one of our favorite tech brands (Apple) and one of our favorite travel brands (Virgin) makes an attractive prospect, however flippant Branson may have been with his remarks.

[Flickr via Binder.donedat]