What do Jaunted.com and HotelChatter.com now have in common? Both of these blogs have been snapped up by CondéNet, the publisher of Concierge.com. SFO*Media, the previous publisher of these two travel blogs is now under the CondéNet umbrella.
Does this mean that Jaunted.com or HotelChatter.com will look different? Will they be different? Not necessarily. Both will continue in their blogging world ways with Jaunted honing in on popular culture travel and HotelChatter continuing to provide the latest news bits and tips about hotels and lodging around the world. Add Concierge’s focus on upscale, trendy travel to the other two, and that’s a powerful travel trio.
What does this mean for me, you might wonder? CondéNet now has more reach when it comes to marketing and attracting big money advertising. There will be more coordination between the three sites, so you might notice crossover information. It also says that the media world is recognizing that the people who are reached by travel blogs are mighty in numbers, are passionate about travel, and they have some money to spend. These are forces to tap into.