The latest study from the Virtuoso Travel Network sees international leisure and luxury travel on a pleasant trajectory, providing a glimmer of hope for the beleaguered travel market. Corporate travel, on the other hand, continues to lag, but that’s a function of the economy and companies that will err on the side of fiscal conservatism for a while.
The member survey by Virtuoso, which consists of travel retailers, reports that 39 percent of respondents se international leisure travel as most insulated from broader econmic pressures, and stays of three-to-five days have continued to go strong (according to 21 percent of respondents). Few see the long vacation and corporate segments as resilient – only 18 percent and 13 pecent, respectively. But, more than half see both the corporate and leisure markets bouncing back in the next six months.
“Many people are not aware that travel represents the world’s largest service industry; that it makes up 9.4 percent of the world’s GDP and 220 million jobs worldwide. Travelers benefit the world economy and deepen world understanding. We are happy to help people travel again while benefiting countries that rely on tourism revenue,” said Virtuoso CEO Matthew D. Upchurch, CTC.
Eighty-one percent of Virtuoso members have reported a year-over-year increase in future bookings, and 80 percent report that sales are up over the last three month.