Celebrity Cruises taps iPads for art tours on its ships

Celebrity Cruises debuted self-guided art tours using iPads on its Solstice-class ships, continuing its adoption of Apple products for shipboard activities.

The iPads will flag select works of art on every deck, allowing the guest to touch the screen to learn more about those pieces, such as the artist’s name and the medium used.

Celebrity said its three Solstice-class ships have more than 14,000 works of original, contemporary art with a vast range of mediums represented, including glass, acrylics, oils, photography, digital prints, video, etchings, sculptures and collages.

The cruise line already uses the iPad for its menus and wine list in its Qsine specialty restaurant, which debuted this year on the Equinox, and its ships are home to “Celebrity iLounges,” equipped with MacBook workstations. Guests on board can take courses and get tips on Mac and iPod use.

“We knew our guests would relish yet another opportunity to capitalize on the latest technology in an entertaining, enriching way,” says Celebrity’s senior vice president of Hotel Operations, Lisa Lutoff-Perlo.