What’s in a name? Las Vegas Sands may drop “Las Vegas” from its name

How iconic is a name? We might soon find out, especially if the Las Vegas Sands removes the city name from its title.

Las Vegas Sands Corp. is considering removing “Las Vegas” from its company name, giving the “Sands” name a more international presence. According to HotelsMag.com, CEO Sheldon Adelson has publicly suggested either Sands International or Sands Resorts International, although a spokesman says the company has not yet decided on a new name or when the hotel group might announce the official name change.

The Sands group also owns and operates The Venetian and The Palazzo on the Las Vegas Strip.