Airline wine has never severely disappointed me, but it’s never left a lasting impression on me either -– though it seems it may soon do just that.
While airlines have been scrambling almost universally to add fees and reduce amenities whenever possible to make up for rising fuel prices, it appears as though airlines are becoming increasingly concerned with having quality wine around for their passengers. A piece from USA Today yesterday described the thorough process Qatar Airways undergoes to procure its wine. According to the article, Qantas Airlines spends more than $19 million on Australian wine alone each year. It seems as though airlines’ wine programs are becoming more thorough in response to consumers’ tastes. And I think that’s inarguably a good thing.