Inside the Virgin America Boston Launch

Virgin America kicked off their service to Boston with a bang last week, in an evening filled with excitement, celebrities and as usual, more than a few delicious beverages.

Gadling bloggers were on hand to capture the event that started at Logan Airport around 3PM. Naturally, Sir Richard Branson made the last minute decision to come down from the jetbridge in drag, after which a brief ceremony introduced us to the gate area, some foxy New England Patriots cheerleaders and a mishmash of Virgin crew and media.

Afterwards, the entire crew migrated over to the Liberty Hotel in Downtown Boston, where our old friend Mark from Jaunted was already setting up camp, then the whole lot of us headed down to the atrium for more festivities.

Proper ceremonies from the Revolution Takes Flight campaign started at seven, with CEO David Cush and Richard Branson both making speeches over the throbbing crowds below.

Check out our video covering the event after the jump.


Virgin America Boston Launch Highlights from Gadling on Vimeo.

All of our thanks to the staff and crew of Virgin America who worked their asses off during the event.

Until Orange County,

Gadling

Can other airlines learn from Virgin America?

In my mind, there is nothing worse than flying. I think it’s a waste of time (I’ve probably wasted, cumulatively, half a year of my life in the air). Ever since I had to take off my shoes and undo my belt, I’ve hated checking through security. And there’s something really gross about sharing oxygen with over a hundred other travelers on a plane. I feel like I’m bound to catch the flu.

The one saving grace in flying is the entertainment on the plane, and even that has been lackluster these days (aside from “Slumdog Millionaire,” “Milk,” and “The Curious Case of Benjamin Button” there really is nothing out in theaters worth shouting about).

That is until Virgin America came along. This upscale carrier somehow found a way to make flying really comfortable and fun — starting with its safety video, which is just awesome.

With regard to the video, I love the wry narrative voice and the innovative shots and character sketches (a matador and bull buckling up? Brilliant!). The video was produced by Anomaly and animated by Wildbrain, who also creates imaginative commercials for Nike, Coca Cola, and Honda.

I think it would be a great idea if every airline carrier revamped the image of the airline safety video. Traveling would be that much more enjoyable, wouldn’t it? And while they’re at it, they could maybe learn a thing or two more from Virgin, such as installing comfy black leather seats perhaps, or offering personalized entertainment like “Red.” Every passenger gets to tap on a touch screen and select from dozens of music and real-time television (like CNN and USA) options. Even its latest unbeatable fares between California and Boston are a godsend from bi-coastal travelers like myself.

Once United, America, and Delta Airlines in particular take some notes and finally understand we’re no longer living in the 20th century, maybe — just maybe — people in the air will be far more happy flying the “friendly skies.”

Budget Travel – The Low Cost Carrier

Summary: The low cost carrier (LCC) may seem like a new development in the aviation world, but the concept is anything but new. The first real low cost “no frills” airline was Laker Airways, which took off back in 1966 from the UK, and shuttled passengers to destinations all around the world for as little as $50.

Laker Airways provided the inspiration for many of the current low cost carriers, and even major airlines like Virgin Atlantic took a close look at Sir Freddie Laker’s business model to learn from his experiences and mistakes.

A low cost carrier is exactly what the name implies – low cost. In order to offer these low prices, the airline naturally makes some cuts. You won’t find anything “free” on the majority of these carriers. Everything from drinks to checked luggage will add to the price of your ticket, but in return you are able to book an insanely cheap fare.

Finding a low cost carrier: Several days ago, Jeffrey wrote about some basic ways you can find a low cost carrier. This information is very important, because almost all low cost carriers handle their own bookings, and do not participate in sites like Expedia or Travelocity. There are 100’s of low cost airlines out there, so if you can’t find what you are looking for, try entering your destination into Google, and a airline or other resource is bound to pop up.


When not to use a low cost carrier: As you navigate the low cost airline websites, you may notice a trend – many of them do not use the airport you expect them to.

For example; Ryanair flies from London to Brussels. Their destination is not to the “normal” airport of Zaventem, but “Brussels South Airport” in Charleroi. Zaventem airport is just 10 miles from the Brussels city center, Brussels South airport is about 50 miles with no direct rail link.

You’ll need to take this into consideration when you book a ticket, as the trip from Charleroi to Brussels takes about an hour by bus and will add about $30 (round trip) to your ticket.

The same goes for many other airport destinations serviced by a low cost carrier. Before you hit “purchase now”, always pull the airport up on a map, and check out the airport site to determine just how much of a hassle it will be to get to your final destination. Saving $50 on a ticket is meaningless if you have to spend another $50 just to get to your hotel.

The low carrier will not always warn you about these remote destinations, so make sure you do your homework. One more thing to keep in mind is that many of these airports are low cost themselves, so do not expect too many facilities.



Too good to be true? When you research a low cost carrier, and compare their prices with a normal carrier, you’d be forgiven if you wondered whether the whole thing is too good to be true.

If you come across a $3 fare on Ryanair, don’t be too suspicious, these carriers sell millions of tickets, and many of them do indeed start that low. In fact, some of these airlines are amongst the largest in the world, all thanks to those cheap tickets.

Of course, you do need to keep in mind that even tickets on a low cost carrier are subject to taxes and other surcharges, so your $5 ticket could easily become $60.

Competition = good: Don’t always depend on the low cost carrier. On routes within Europe where competition is stiff, you’ll often be able to find similar rates on the legacy carriers. For example; easyJet charges about $42 for a one way ticket from London Luton to Amsterdam. But British Airways charges just $68 for a flight from the much nicer Heathrow airport to Amsterdam. If you are on a budget, but still have a little cash to spare, consider your comfort before committing to a low cost carrier.

Booking on a low cost carrier: As i mentioned earlier, don’t expect to use your favorite booking site to book a ticket on a low cost carrier. All these carriers handle their own bookings. This means you’ll have to select the cheapest airline yourself.

A great place to start is FlyLowCostAirlines.org, this site has most major low cost carriers in their database, and allows you to enter your destination to locate all the low cost carriers that operate on that route.

Low cost carriers are everywhere! When you think of low cost carriers, most people will think of the airlines they recognize – Spirit, JetBlue and Southwest are all very well known in the US.

There are however 100’s of other low cost carriers around the world. Heading to India? Check out GoAir. Going to China? Take a flight on Spring Airlines. A convenient list of all the low cost carriers in the world can be found at Wikipedia.

Get your expectations straight: There is no easy way to say this – low cost carriers are not a luxurious way to travel. If you are used to flying in the first or business class cabin, and having a flight attendant look after all your needs, then a low cost carrier is going to be mighty disappointing.

Book your ticket with the correct expectations, and your flight will be just fine. Remember, most of these flights are under 2 hours, and the money you saved will go towards a nice dinner at your destination. If you board the plane expecting full service, then you are going to be in for a nasty surprise.

What to be on the lookout for: Every low cost carrier will do what it can to “upsell”. During your booking process, you’ll be offered all kinds of additional services, for a fee.

Some of these services may be cheaper than buying them directly, but others may not be the best value out there. If you have money to spare, you may want to consider paying for “priority boarding”, which allows you to board in the first group, greatly increasing your chance of getting a decent seat. This is especially important if you are traveling in a group and do not want to be split up.

Remember, almost no low cost carriers do the seat assignment game, so as soon as the boarding doors open, you are on your own to snag the seat you want.

One other thing to keep in mind, is that not all airlines let you check in for free at the airport. Ryanair is a good example of an airline that charges for checking in at the airport, so don’t be surprised if your family is charged an additional fee, just because you were not able to do an online checkin.

Virgin America launches the Revolution — Nominate your cause

In honor of their inaugural flights into Boston next month, Virgin America just kicked off the “What’s your Revolution?” campaign, a site dedicated to change, and the way that we and the airline are revolutionizing the world. They open by proclaiming:

Virgin America is the new domestic airline declaring independence from the old way of flying and giving the power back to the people. And now our revolution is coming to Boston.”

Kind of cheesy, right? But the cool part is that they’re taking submissions from people and organizations that are revolutionizing in their own ways, and by February 6th they’ll pick the top contenders to send around the world. The site continues:

Join our revolution by declaring yours. Sound off against the establishment, rail against convention and speak up for change. Share your revolution or submit a local cause and you’ll be entered for a chance to fly across the world on three different Virgin airlines.

Runners up in the voting will be invited to the launch party on the 11th, which, if any of the past launch parties are an indication, should be pretty swank.

If you’re not planning on flying to Boston or on Virgin America any time soon, at least take a chance to stroll through revolutiontakesflight.com and vote. The top elected cause gets $25k at the end of polling.

See you in Boston.

Virgin America sets Boston launch

The long heralded arrival of Virgin America into Boston Logan airport has been scheduled, and the tight jeans are coming out. February 11th marks the launch party in Los Angeles for the new LAX-BOS and SFO-BOS transcontinental routes, while the day after, Feb 12th will be the first eastbound flights.

Virgin America is keeping mum on what exactly the plans are for the launch; each new route so far has brought some sort of themed debauch, including Victoria’s Secret models, Entourage actors and rock stars.

Usually the theme revolves around the destination city though, which can only mean one thing: Puritanical hedonism. I know that you think that those terms are oxymorons, but once you slip your buckled shoes and giant hats on, well, that’s when you can let the booze and love take over.

Stay tuned to Gadling for the scoop on the Boston launch, and book your tickets on the new routes today.