The Versalette launched as a project on Kickstarter in mid-November, and within 14 days it was fully funded. As of Monday morning, $38,120 had been pledged from 470 backers, and the project still has another two weeks to go.
{r}evolution founders Kristin Glenn and Shannon Whitehead are travelers themselves, and they met while living and working in Australia. After several months of friendship, they separated and embarked on their own adventures, traversing five continents independently. But they kept in touch, and in mid-2010 they reunited in the United States to pursue an idea: a minimalist clothing line for female travelers.
Kristin and Shannon traveled to Central America with the goal of working sustainably and ethically to bring their line to life. There, they came face to face with the challenges of incorporating sustainability into a fashion item’s supply chain. But one year, many lessons, and lots of determination later, they’re closer to launching the line, and their story has resonated with travelers and style-setters across the web.
Their goal has also evolved to encompass something much larger than what they initially set out to accomplish: to create nothing short of a revolution toward minimalism and sustainability in the fashion industry.
The Versalette is currently in production and will be made in the USA using 100 percent recycled fabric. Kristin and Shannon have identified 15 different ways to style the item, including as a dress, shirt, skirt, scarf, purse, hood, and more. Really, what more does a female traveler need?
[images via {r}evolution apparel]